As a merchant responsible for ecommerce at your organization, you have a depth of experience in your industry and brand that you can apply to your storefront in B2C Commerce. Use Salesforce B2C Commerce to control most of the configuration of your site directly through Business Manager.
Use these links to find more information on the main functional areas that online marketers or merchandisers use in configuring the storefront.
| Catalogs, Categories, and Products | Create image, product, category, and catalog data for your storefront. |
| Content Assets | Add or remove content assets for your storefront. Content assets are the images and non-product pages for your storefront. |
| Campaigns and Promotions | Create campaigns and promotions to target specific customers and increase sales. Campaigns and promotions tie together images and discounts for your site storefront. |
| Content Slots | Configure content slots to show images or text on a scheduled or permanent basis. Content slots are the areas of your site dedicated to specific content assets. For example, you can have a content slot on all category pages dedicated to featured products in that category. |
| B2C Commerce Einstein | Configure artificial intelligence-powered tools for product recommendations and predictive sort, which enable you to customize and sort search results based on shopper interest data. |
| Gift Certificates | Issue or view reports on gift certificates. |
| Customers | Identify customer groups to which you can target campaigns and promotions. |
| Search | Configure your storefront category navigation. Create and troubleshoot the keyword search for your storefront. Optimize your position in the search rankings of major search engines, such as Google or Yahoo. |
| SEO | Configure search engine optimization settings to optimize your site. Configure sitemaps settings to optimize your site for the organic (unpaid) results of external search engines. |
| Ordering | Configure payment processors, payment methods, shipping methods, and basket persistence options. |
| Store Locations | Load and test store geolocation zip code data for store location functionality |
| Analytics | Determine how customers are using your storefront and analyze traffic patterns, customer purchases, and other reports. |
| Active Merchandising | Determine product trends and profitability. |
| A/B Testing | Determine the best promotional and storefront layout strategies. |
The first priority in merchandising your site is creating a catalog and category structure. Deciding this requires strategic thinking about the navigation of your storefront, along with other considerations. When your category structure is in place, you can configure your products. For information about building your category structure, see Building Your Site Structure.
To watch merchandising tasks demonstrated step by step, see our B2C Commerce Video Tutorials.
- Catalogs
B2C Commerce stores your product data in a catalog. A catalog is a collection of the products that you sell, organized into different categories. - Categories for B2C Commerce
You create and organize categories and subcategories to organize and group products in your catalog and on your storefront. For example, an outdoors outfitter site uses Boots, Climbing Gear, and Outerwear categories to organize products on their storefront. - Products in B2C Commerce
Products are the items and services you sell. B2C Commerce stores all of your product data in your base product catalog. Your base product catalog can also be your storefront catalog or you can create a separate storefront catalog. You organize a catalog by categories. Categories can act as the storefront navigation to your products. For a product or service to show on your storefront, assign it to a category. Create any number of catalog, category, and product scenarios to address your business needs. - Recommendations in B2C Commerce
Use B2C Commerce to implement recommendations using a variety of approaches. - Page Designer for B2C Commerce
Page Designer is a B2C Commerce feature that supports standard development processes and tools for creating reusable page types and component types. Merchants can use a visual editor in Business Manager to design, schedule, and publish custom pages in the storefront by dragging the page and component types. - Content Blocks
Content blocks are modular, reusable units of content that you create in B2C Commerce Page Designer and manage centrally using the Content Blocks module in Business Manager. - Campaigns and Promotions in B2C Commerce
In the Business Manager Online Marketing module, create campaigns and A/B tests that act as wrappers, containing experiences that include promotions, content slots, and sorting rules. Slot configurations and sorting rules, however, don't require assignment to campaigns or A/B tests to take effect. Slot configurations can be scheduled outside the context of an A/B test. A default sorting rule can be set for a category in a storefront catalog outside the context of a campaign or A/B test. - Gift Certificates
Create gift card certificates for shoppers to use on your storefront. Shoppers can purchase a gift certificate and email it to a recipient of their choice, redeem a gift certificate as a method of payment, and check a gift certificate balance. Create gift cards, report on gift certificate statistics, and import and export gift certificates. You can also process gift cards programmatically. See B2C Commerce API documentation for more information. - Search and Navigation for B2C Commerce
Use B2C Commerce to control how customers find your products on your own site and through external search engines, such as Google. - Merchant Agent for B2C Commerce
The Merchant Agent for B2C Commerce is an AI-powered assistant in Business Manager that automates merchandising tasks such as sorting rules, boost-and-bury configurations, and categorization for merchant admins. Merchant admins describe their intent in natural language, and the agent generates configurations that they can review and apply. - Visual Merchandising in B2C Commerce
In Business Manager, the Visual Merchandising workspace is the central place to complete your merchandising activities. Drive customer engagement and sales with the merchandising capabilities of the platform from this workspace. Find Visual Merchandising in your Merchant Tools left navigation, under Products and Catalogs. - Agentic Commerce Search for B2C Commerce
Agentic Commerce Search is a paid add-on for B2C Commerce that replaces native keyword search with an AI model. The model trains on your catalog, shopper behavior, and simulated queries to rank products by relevance and conversion automatically. - Orders in B2C Commerce
You can use Business Manager to manage many aspects of your B2C Commerce site's order processing requirements. For example, you can modify order and payment information, edit order attributes, add a note to an order record, send emails to confirm an order status, cancel an order, or export orders. - Commerce Apps for B2C Commerce
Manage checkout integrations from a single workspace. Commerce Apps combines APIs, back-end code, and UI components to integrate native Salesforce, partner, and custom solutions into the B2C Commerce platform. - Multi-Currency Sites in B2C Commerce
The Salesforce B2C Commerce multi-currency sites feature enables you to sell products in multiple countries or regions. You use the feature so that your customers can browse products and checkout carts in their preferred purchase currencies. - Analytics
The B2C Commerce Reports & Dashboards app gathers, analyzes, and synthesizes data from your realm, and configures it into logical datasets called dashboards. Use the Reports & Dashboards portal, to review your site's sales, product, promotion, technical, traffic, and other data. Each dashboard presents analytics that help you identify trends over time. - A/B Testing Configuration Components
To create a B2C Commerce A/B test, configure settings for participants, segments, related segment experiences, and key metrics. - Manage A/B Tests for B2C Commerce
Manage existing A/B tests by changing the configuration, or copying, deleting, and stopping the test. - A/B Testing Examples for B2C Commerce
Review examples of A/B tests for promotions, content slots, search sorting, and product templates.