Set Up Shopper Notifications for B2C Commerce

Send shoppers notifications, such as reminders for abandoned carts or post-order marketing notifications. Notifications require Salesforce Flow, Agentforce Marketing, and Data 360. Data 360 credits are consumed for each notification sent. For information about credit usage, contact your account executive. You can also enable Personalization to customize your marketing communications to specific shopper needs and preferences.

1. Set up an enhanced CMS workspace in your Salesforce org.

   See CMS Workspaces.

2. Install the Engagement Events data kit and manually map the DMOs listed in the tables.

   See Engagement Events.

   ProductOrderEngagement DMO

   Commerce Event Field	DMO Field	Description
   order.interactionName	ProductOrderEventTypeId	User interaction described by the event

   ShoppingCartEngagement DMO

   Commerce Event Field	DMO Field	Description
   cart.interactionName	ShoppingCartEventTypeId	User interaction described by the event

   ShoppingCartProductEngagement DMO

   Commerce Event Field	DMO Field	Description
   cartItem.quantity	ProductQuantity	Absolute quantity of the line item
   cartItem.catalogObjectId	ProductSKUNumber	Unique identifier of the catalog object, such as a product
   cartItem.price	ProductPrice	List price of each item

• Enable Salesforce Personalization for Shopper Notifications
  Salesforce Personalization adds product recommendations to B2C Commerce shopper notifications. Shopper notifications work without Personalization, but with Personalization, Abandoned Cart and Post Order email templates include personalized product recommendations.
• Set Up an Email Domain for Shopper Notifications
  Using Notifications requires a valid email address to indicate who the notification is from. You can use the default address provided by Salesforce or create an address using an authenticated B2C Commerce site domain to provide a branded experience.
• Shopper Notification Channels and Templates
  Access and customize notification templates and flows for your B2C Commerce storefront from the Notifications page in Business Manager.
• Install a Shopper Notification Channel Flow and Template
  Channel settings vary by notification type. For example, the channel settings for Abandoned Cart Notification are different from the settings for Post Order Notification. Specify the channels to use for your B2C Commerce storefront.
• Configure a WhatsApp Channel and Template for B2C Commerce Shopper Notifications
  Connect WhatsApp Business Manager to your B2C Commerce with Agentforce Marketing org and import a message template to send shopper notifications.
• Configure the B2C Commerce Shopper Notification Flow
  Configure the B2C Commerce with Agentforce Marketing notification flow to send automated SMS or WhatsApp messages to opted-in shoppers. In Flow Builder, configure the message action for your channel and link a Communication Subscription so each notification routes to the correct shopper and channel.
• Assign Channel Numbers to Communication Subscriptions for B2C Commerce Shopper Notifications
  In B2C Commerce with Agentforce Marketing, a Communication Subscription links a shopper's consent record to a specific SMS or WhatsApp notification channel. Assign channel numbers before configuring the notification flow.
• Customize and Activate a Notification Channel Template and Flow
  Update a notification channel template with your B2C Commerce site logo and colors to provide a branded experience. After you install the flows and templates, activate the applicable flow in your connected Salesforce org to start sending notifications.