--- schema_version: "1" id: f159198d7579efb9723f23ce9528169ee0f5de5ca379aee86bd5771da8d62760 title: Set Up Shopper Notifications for B2C Commerce collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_marketing_setup_notifications.md canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_setup_notifications.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 0fd8e7f8da81980f1aeb6d9ea32494ff9cb2243d7f6de690b10451fbc857b5dd description: Send shoppers notifications, such as reminders for abandoned carts or post-order marketing notifications. Notifications require Salesforce Flow, Agentforce Marketing, and Data 360. Data 360 credits are consumed for each notification sent. For information about credit usage, contact your account executive. You can also enable Personalization to customize your marketing communications to specific shopper needs and preferences. products: - Commerce - B2C Commerce release: "264" --- # Set Up Shopper Notifications for B2C Commerce Send shoppers notifications, such as reminders for abandoned carts or post-order marketing notifications. Notifications require Salesforce Flow, Agentforce Marketing, and Data 360. Data 360 credits are consumed for each notification sent. For information about credit usage, contact your account executive. You can also enable Personalization to customize your marketing communications to specific shopper needs and preferences. Before you set up consents, make sure that you’ve completed the prerequisites. See [Prerequisites for B2C Commerce with Agentforce Marketing](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_setup_prereq.htm&language=en_US). 1. Set up an enhanced CMS workspace in your Salesforce org. See [CMS Workspaces](https://help.salesforce.com/s/articleView?id=xcloud.cms_cmsworkspace_overview.htm&language=en_US). 2. Install the Engagement Events data kit and manually map the DMOs listed in the tables. See [Engagement Events](https://help.salesforce.com/s/articleView?id=cc.b2c_data_cloud_send_engagement_events_container.htm&language=en_US). ProductOrderEngagement DMO | Commerce Event Field | DMO Field | Description | | --- | --- | --- | | `order.interactionName` | `ProductOrderEventTypeId` | User interaction described by the event | ShoppingCartEngagement DMO | Commerce Event Field | DMO Field | Description | | --- | --- | --- | | `cart.interactionName` | `ShoppingCartEventTypeId` | User interaction described by the event | ShoppingCartProductEngagement DMO | Commerce Event Field | DMO Field | Description | | --- | --- | --- | | `cartItem.quantity` | `ProductQuantity` | Absolute quantity of the line item | | `cartItem.catalogObjectId` | `ProductSKUNumber` | Unique identifier of the catalog object, such as a product | | `cartItem.price` | `ProductPrice` | List price of each item | - **[Enable Salesforce Personalization for Shopper Notifications](https://help.salesforce.com/s/articleView?id=cc.b2c_connected_comm_setup_personalization.htm&release=264.0.0&type=5)** Salesforce Personalization adds product recommendations to B2C Commerce shopper notifications. Shopper notifications work without Personalization, but with Personalization, Abandoned Cart and Post Order email templates include personalized product recommendations. - **[Set Up an Email Domain for Shopper Notifications](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_setup_email_domain.htm&release=264.0.0&type=5)** Using Notifications requires a valid email address to indicate who the notification is from. You can use the default address provided by Salesforce or create an address using an authenticated B2C Commerce site domain to provide a branded experience. - **[Shopper Notification Channels and Templates](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_channels_templates.htm&release=264.0.0&type=5)** Access and customize notification templates and flows for your B2C Commerce storefront from the Notifications page in Business Manager. - **[Install a Shopper Notification Channel Flow and Template](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_install_flow_and_template.htm&release=264.0.0&type=5)** Channel settings vary by notification type. For example, the channel settings for Abandoned Cart Notification are different from the settings for Post Order Notification. Specify the channels to use for your B2C Commerce storefront. - **[Configure a WhatsApp Channel and Template for B2C Commerce Shopper Notifications](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_configure_whatsapp_channel.htm&release=264.0.0&type=5)** Connect WhatsApp Business Manager to your B2C Commerce with Agentforce Marketing org and import a message template to send shopper notifications. - **[Configure the B2C Commerce Shopper Notification Flow](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_configure_sms_flow.htm&release=264.0.0&type=5)** Configure the B2C Commerce with Agentforce Marketing notification flow to send automated SMS or WhatsApp messages to opted-in shoppers. In Flow Builder, configure the message action for your channel and link a Communication Subscription so each notification routes to the correct shopper and channel. - **[Assign Channel Numbers to Communication Subscriptions for B2C Commerce Shopper Notifications](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_assign_channel_numbers.htm&release=264.0.0&type=5)** In B2C Commerce with Agentforce Marketing, a Communication Subscription links a shopper's consent record to a specific SMS or WhatsApp notification channel. Assign channel numbers before configuring the notification flow. - **[Customize and Activate a Notification Channel Template and Flow](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_customize_flow_and_template.htm&release=264.0.0&type=5)** Update a notification channel template with your B2C Commerce site logo and colors to provide a branded experience. After you install the flows and templates, activate the applicable flow in your connected Salesforce org to start sending notifications. #### See Also - [B2C Commerce with Agentforce Marketing](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_intro.htm&release=264.0.0&type=5 "Connect B2C Commerce to your Salesforce org to use shopper consents and notifications powered by Agentforce Marketing, Data 360, and Personalization. Add consent requests to your B2C Commerce storefront to collect email addresses and build your Agentforce Marketing audience. Automate abandoned cart notifications via email, SMS, or WhatsApp. You can also create post-order marketing notifications with personalized recommendations that trigger when a shopper completes a purchase.") - [Prerequisites for B2C Commerce with Agentforce Marketing](https://help.salesforce.com/s/articleView?id=cc.b2c_marketing_setup_prereq.htm&release=264.0.0&type=5 "Before you can use B2C Commerce with Agentforce Marketing, configure the required Salesforce apps and features.")