With every click, Einstein collects shopper browsing events and updates the shopper’s predictive model in real time to calculate the most relevant experiences for the shopper.
- How Consent Management Works
Einstein uses a specific do-not-track cookie to limit tracking for B2C Commerce shoppers who prefer to not be tracked. - B2C Commerce Einstein Do-Not-Track Impact
When shoppers don’t consent to tracking, how Einstein functionality is affected can vary, depending on the feature.