---
schema_version: "1"
id: 9572dace301089e1fd04e753ce9e5a1e22dab817db345ccb860073cf338f537d
title: B2C Commerce Einstein Consent Management
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_einstein_consent_management.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_consent_management.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c3b6adb25c152b5a144ae2a496a3d63e92e3d573b4389e58c17f22e06c7a9ebe
description: With every click, Einstein collects shopper browsing events and updates the shopper’s predictive model in real time to calculate the most relevant experiences for the shopper.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# B2C Commerce Einstein Consent Management

With every click, Einstein collects shopper browsing events and updates the shopper’s predictive model in real time to calculate the most relevant experiences for the shopper.

- **[How Consent Management Works](https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_consent_mgmt_how.htm&release=264.0.0&type=5)**  
    Einstein uses a specific do-not-track cookie to limit tracking for B2C Commerce shoppers who prefer to not be tracked.
- **[B2C Commerce Einstein Do-Not-Track Impact](https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_dnt_feature_impact.htm&release=264.0.0&type=5)**  
    When shoppers don’t consent to tracking, how Einstein functionality is affected can vary, depending on the feature.