Deploy an Effective A/B Test Experience in B2C Commerce

When you’ve identified a slot configuration, promotion, or sorting rule that produces the results you want, deploy the experience directly to your application using a campaign.

1. Click App Launcher , and then select Merchant Tools | Site | Online Marketing | A/B Tests.
2. On the A/B testing list page, click the actions icon to the left of a test, and then select View Test Results from the menu.
3. Alternatively, double-click an A/B test, and then click Test Results.
4. On the A/B test details page, click the Test Results button.
5. On the A/B test Results page, identify the test segment that produces the best results.
6. Click the Deploy icon (on the bottom of the page).
7. Deploy the test segment using either a new campaign or an existing campaign.
   • New Campaign
   • Existing Campaign
8. Click New Campaign.
   1. On the A/B test Group Deployment window, configure the following:
      • ID
      • Enabled (Yes, No)
      • Description
      • Schedule
      • Customer Groups
      • Source Codes
      • Coupons
   2. Click Apply.
9. Click Existing Campaigns.
   1. On the A/B test Group Deployment window, click Edit beside Select Campaigns.
   2. On the Assign Campaigns window, select the campaigns.
   3. Click Apply.
   4. On the A/B test Group Deployment window, where the selected campaigns now appear, click Apply.