---
schema_version: "1"
id: bd15520f687856e2e7aef76f1ae4d05bca601de330ceede7c7abcb5278db3e1e
title: Deploy an Effective A/B Test Experience in B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_deploying_a_test_segment.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_deploying_a_test_segment.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fd28cb1da782adb7e136a2c4e5e040c784c5912db73cb3a903a2dbbd8f7e32f2
description: When you’ve identified a slot configuration, promotion, or sorting rule that produces the results you want, deploy the experience directly to your application using a campaign.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Deploy an Effective A/B Test Experience in B2C Commerce

When you’ve identified a slot configuration, promotion, or sorting rule that produces the results you want, deploy the experience directly to your application using a campaign.

Deploy the experience on a staging instance, not on production. Then replicate the change to production.

1. Click App Launcher ![App Launcher](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png), and then select **Merchant Tools** | **Site** | **Online Marketing** | **A/B Tests**.
2. On the A/B testing list page, click the actions icon to the left of a test, and then select **View Test Results** from the menu.
3. Alternatively, double-click an A/B test, and then click **Test Results**.
4. On the A/B test details page, click the **Test Results** button.
5. On the A/B test Results page, identify the test segment that produces the best results.
6. Click the **Deploy** icon (on the bottom of the page).
7. Deploy the test segment using either a new campaign or an existing campaign.
    - New Campaign
    - Existing Campaign
8. Click **New Campaign**.
    1. On the A/B test Group Deployment window, configure the following:
        
        - ID
        - Enabled (Yes, No)
        - Description
        - Schedule
        - Customer Groups
        - Source Codes
        - Coupons
    2. Click **Apply**.
9. Click **Existing Campaigns**.
    1. On the A/B test Group Deployment window, click **Edit** beside Select Campaigns.
    2. On the Assign Campaigns window, select the campaigns.
    3. Click **Apply**.
    4. On the A/B test Group Deployment window, where the selected campaigns now appear, click **Apply**.