Near Real-Time Customer Segmentation with Data 360

B2C Commerce storefronts can now leverage customer segments created in Data 360 on a near real-time basis, eliminating the need for batch activation. With up-to-date customer segments, your storefronts can provide timely, personalized, and targeted shopper experiences.

Note The topics in this section require the installation and use of the commerce-b2c-datakit data kit. The data kit provides a complete solution for near real-time segmentation: it uses the Web and Mobile Apps connector to ingest engagement events data into Data 360, and it provides pre-configured templates for segments and data graphs. The data kit also handles the data lake object (DLO) to data model object (DMO) mappings required for this flow. If you use other connectors for data ingestion (such as the Apache Iceberg connector), manually configure the DLO to DMO mappings. For information about the standard mappings, see B2C Commerce Domain Data Mappings.

• Create a Segment for Near Real-Time Segmentation
  A segment groups unified B2C Commerce individuals for near real-time segmentation. Create a segment from the DataKit Segment template and set its publish schedule.
• Create a Data Graph for Near Real-Time Segmentation
  A data graph assembles related B2C Commerce data into a single retrievable structure for near real-time segmentation. After you create a segment, create and build the data graph from the commerce-b2c-datakit.
• Create a Connected App for Near Real-Time Segmentation
  After you install the B2C Commerce data kit, create a segment, and create a data graph, you create a connected app.
• Configure Service Credentials for the Near Real-Time Connected App
  After you install the B2C Commerce data kit and create a connected app, you configure service credentials for the app in Business Manager.
• Configure the Near Real-Time Segmentation Feature
  After you install the data kit, create a segment, and create a data graph, configure the near real-time segmentation feature for a specific B2C Commerce site.
• Create a Customer Group for Near Real-Time Segmentation
  After you configure the near real-time segmentation feature, create a customer group in B2C Commerce for each Data 360 segment you want to use.