All B2C Commerce event families benefit from automatic data enrichment that enhances the basic event data with additional context.
Technical Context Enrichment
These fields are automatically captured and mapped to DMO technical attributes:
| Enrichment Data | Source | Mapped DMO Fields | Description |
|---|---|---|---|
| Browser Information | navigator.userAgent | BrowserName,
BrowserVersionNumber
|
Automatically detected from user's browser |
| Device Information | navigator.vendor, navigator.platform | DeviceVendorName,
DeviceModelName
|
Device manufacturer and model detection |
| Operating System | navigator.userAgentData | OSName, OSModelName |
OS type and version identification |
| Screen Resolution | window.screen | ScreenHeightPixelsQuantity,
ScreenWidthPixelsQuantity
|
Display dimensions for responsive optimization |
| Geographic Location | IP/Locale detection | DeviceLocaleId |
Region and language preferences |
Business Context Enrichment
Business-specific data is automatically added to every event:
| Enrichment Data | Source | Mapped DMO Fields | Description |
|---|---|---|---|
| Site Identification | eCommerce platform | WebsiteId, WebStoreId |
Which site/store processed the event |
| Currency Context | Session data | CurrencyId |
Active currency for pricing |
| Organization Context | Platform config | InternalOrganizationId |
Internal org structure |
| Timestamp Context | Server time | CreatedDate,
EngagementDateTm
|
Precise event timing |
| Session Tracking | Session management | Various ID fields | Cross-session behavior linking |
Identity Resolution Enrichment
Customer journey and interaction context is automatically added to every event:
| Enrichment Data | Source | Mapped DMO Fields | Description |
|---|---|---|---|
| Navigation Context | document.referrer | ReferrerURL, PageURL |
Customer's path through site |
| Page Context | document.title, page metadata | PageName, PageId |
Current page identification |
| Search Context | Search parameters | SearchQueryText,
SearchResultId
|
Search session details |
| Product Context | Catalog system | ProductCategoryName, product details |
Product hierarchy and attributes |
| Personalization Context | AI/ML systems | PersonalizationId, recommendation data |
Personalized content tracking |