Create a Customer Group Based on a Data 360 Segment

Use a Data 360 segment to create a B2C Commerce customer group as a target audience for campaigns and promotions.

1. In Data 360, create a guest shopper Data 360 segment, see Create a Segment in Data 360
2. Click App Launcher , and then select Merchant Tools | Customers | Customer Groups.
3. Click New.
4. In the ID field, enter the Salesforce Data 360 segment name.
5. Click Dynamic.
6. Click Save.
7. In the Edit Customer Group page, configure the group Membership Rules.
   1. In Include Customers with, click Add.
   2. Click Select Attribute.
   3. From the list, under Salesforce Data 360, select Segments.
   4. Click Select Operator and select contains.
   5. Enter the segment name.
   6. Click Save.
8. Use the customer group for merchandising campaigns, such as promotions.