---
schema_version: "1"
id: e43a105ff30ff3b1f2b56799afe8c4621b301efe74a39a0b25bd5c95911669e2
title: Create a Customer Group Based on a Data 360 Segment
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_create_customer_group_based_on_data_cloud_segment.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_create_customer_group_based_on_data_cloud_segment.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e3bb849a518a838d53c1bec7124efda7a69ea69ac5bf0f8ab3179eeb03db8400
description: Use a Data 360 segment to create a B2C Commerce customer group as a target audience for campaigns and promotions.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Create a Customer Group Based on a Data 360 Segment

Use a Data 360 segment to create a B2C Commerce customer group as a target audience for campaigns and promotions.

1. In Data 360, create a guest shopper Data 360 segment, see [Create a Segment in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_segment.htm&type=5&language=en_US)
2. Click App Launcher ![App Launcher](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png), and then select **Merchant Tools** | **Customers** | **Customer Groups**.
3. Click **New**.
4. In the ID field, enter the Salesforce Data 360 segment name.
5. Click **Dynamic**.
6. Click **Save**.
7. In the Edit Customer Group page, configure the group Membership Rules.
    1. In Include Customers with, click **Add**.
    2. Click **Select Attribute**.
    3. From the list, under Salesforce Data 360, select Segments.
    4. Click **Select Operator** and select contains.
    5. Enter the segment name.
    6. Click **Save**.
8. Use the customer group for merchandising campaigns, such as promotions.