Salesforce Personalization adds product recommendations to B2C Commerce shopper notifications. Shopper notifications work without Personalization, but with Personalization, Abandoned Cart and Post Order email templates include personalized product recommendations.
Adding personalized recommendations to your shopper notifications requires a Personalization license (see Personalization). Set up the Apache Iceberg Connector to send B2C Commerce domain data to Data 360.
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In Business Manager, click App Launcher
, and then select .
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Click Enable Personalization.
The notification setup shows your current state:
- Personalization not licensed: Consent, Abandoned Cart, and Post Order notifications work, but notifications don't include product recommendations. The Include recommendations option is unavailable.
- Personalization licensed, recommender not yet trained: The recommender is training. An error message appears: "Recommender isn't trained." Wait up to 30 minutes and refresh. See Training a Personalization Recommender.
- Personalization licensed and recommender trained: Personalized product recommendations are available to add to email templates for Abandoned Cart and Post Order notifications.
License requirements by feature:
- Shopper Consent capture: B2C Commerce, Marketing Cloud Advanced, Data 360
- Abandoned Cart notifications (email, SMS, WhatsApp): B2C Commerce, Marketing Cloud Advanced, Data 360
- Post Order notifications (email): B2C Commerce, Marketing Cloud Advanced, Data 360
- Personalized product recommendations in notifications: All licenses listed, plus Salesforce Personalization