---
schema_version: "1"
id: 7c20aa3941fc992a697e026398c1650d3307b154deb64639e95429d1e696a540
title: Enable Salesforce Personalization for Shopper Notifications
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_connected_comm_setup_personalization.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_connected_comm_setup_personalization.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2f94b3e7d1e54fb3629dbfbc5cbac510baff22dea67c508dd6c8005f6e75f824
description: Salesforce Personalization adds product recommendations to B2C Commerce shopper notifications. Shopper notifications work without Personalization, but with Personalization, Abandoned Cart and Post Order email templates include personalized product recommendations.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Enable Salesforce Personalization for Shopper Notifications

Salesforce Personalization adds product recommendations to B2C Commerce shopper notifications. Shopper notifications work without Personalization, but with Personalization, Abandoned Cart and Post Order email templates include personalized product recommendations.

Adding personalized recommendations to your shopper notifications requires a Personalization license (see [Personalization](https://help.salesforce.com/s/articleView?id=mktg.persnl_basics.htm&language=en_US)). Set up the [Apache Iceberg Connector](https://help.salesforce.com/s/articleView?id=cc.b2c_data_cloud_iceberg_domain_data.htm&language=en_US) to send B2C Commerce domain data to Data 360.

1. In Business Manager, click App Launcher ![App Launcher](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png), and then select **Merchant Tools** | **Site** | **Site Preferences** | **Salesforce Data Cloud** | **Feature Configurations** | **Personalization**.
2. Click **Enable Personalization**.
    
    The notification setup shows your current state:
    
    - **Personalization not licensed**: Consent, Abandoned Cart, and Post Order notifications work, but notifications don't include product recommendations. The Include recommendations option is unavailable.
    - **Personalization licensed, recommender not yet trained**: The recommender is training. An error message appears: "Recommender isn't trained." Wait up to 30 minutes and refresh. See [Training a Personalization Recommender](https://help.salesforce.com/s/articleView?id=mktg.persnl_recommender_recommender_training_track_status.htm&language=en_US).
    - **Personalization licensed and recommender trained**: Personalized product recommendations are available to add to email templates for Abandoned Cart and Post Order notifications.

License requirements by feature:

- **Shopper Consent capture**: B2C Commerce, Marketing Cloud Advanced, Data 360
- **Abandoned Cart notifications (email, SMS, WhatsApp)**: B2C Commerce, Marketing Cloud Advanced, Data 360
- **Post Order notifications (email)**: B2C Commerce, Marketing Cloud Advanced, Data 360
- **Personalized product recommendations in notifications**: All licenses listed, plus Salesforce Personalization