The Tableau connector provides access to data from the B2C Commerce subject areas. You can select a data subject area data visualization in Tableau. The subject areas are the same analytics data used to generate B2C Commerce Reports & Dashboards.
- Promotion Data Subject Areas
Promotion Insights—Evaluate the performance of your B2C Commerce promotions. For example, identify your top-three promotions by customer registration type, look for correlations with promotion classes and source codes, or visualize the link between promotion class and revenue. - Sales and Product Data Subject Areas
Use the B2C Commerce data dimensions and measures to analyze order insights and Product insights. - Search Data Subject Areas
Search Insights—Analyze the search terms customers use on your B2C Commerce storefront. For example, review the most used search terms and the frequency with which customers use the terms. - Technical Data Subject Areas
Use the B2C Commerce data dimensions and measures to evaluate the performance of controller requests, included controller requests, and Open Commerce API (OCAPI) requests. - Traffic Data Subject Areas
Visits analyze data about the visitors to your B2C Commerce site. For example, review the number of site visits, the visits by device, and visit duration.