---
schema_version: "1"
id: 7e1dc15a47d1d376270e5902a53ef8f82ed75ff278d2bb09c50dcc6e40801644
title: B2C Commerce Data Subject Areas
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_commerce_cloud_data_subject_areas.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_commerce_cloud_data_subject_areas.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9a75f30b948bd425e06ae7e6f4bece6f87f7a2439749a1a21b3a6832932ab8ac
description: The Tableau connector provides access to data from the B2C Commerce subject areas. You can select a data subject area data visualization in Tableau. The subject areas are the same analytics data used to generate B2C Commerce Reports & Dashboards.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# B2C Commerce Data Subject Areas

The Tableau connector provides access to data from the B2C Commerce subject areas. You can select a data subject area data visualization in Tableau. The subject areas are the same analytics data used to generate B2C Commerce Reports & Dashboards.

- **[Promotion Data Subject Areas](https://help.salesforce.com/s/articleView?id=cc.b2c_promotion_data_subject_areas.htm&release=264.0.0&type=5)**  
    Promotion Insights—Evaluate the performance of your B2C Commerce promotions. For example, identify your top-three promotions by customer registration type, look for correlations with promotion classes and source codes, or visualize the link between promotion class and revenue.
- **[Sales and Product Data Subject Areas](https://help.salesforce.com/s/articleView?id=cc.b2c_sales_product_data_subject_areas.htm&release=264.0.0&type=5)**  
    Use the B2C Commerce data dimensions and measures to analyze order insights and Product insights.
- **[Search Data Subject Areas](https://help.salesforce.com/s/articleView?id=cc.b2c_search_data_subject_areas.htm&release=264.0.0&type=5)**  
    Search Insights—Analyze the search terms customers use on your B2C Commerce storefront. For example, review the most used search terms and the frequency with which customers use the terms.
- **[Technical Data Subject Areas](https://help.salesforce.com/s/articleView?id=cc.b2c_technical_data_subject_areas.htm&release=264.0.0&type=5)**  
    Use the B2C Commerce data dimensions and measures to evaluate the performance of controller requests, included controller requests, and Open Commerce API (OCAPI) requests.
- **[Traffic Data Subject Areas](https://help.salesforce.com/s/articleView?id=cc.b2c_traffic_data_subject_areas.htm&release=264.0.0&type=5)**  
    Visits analyze data about the visitors to your B2C Commerce site. For example, review the number of site visits, the visits by device, and visit duration.