We've prepared some resources to help you optimize your experiences with campaigns and promotions in B2C Commerce.
- B2C Commerce - Platform Adoption Playbook - Promotions: Use promotions to create discounts to incentivize purchases and grow revenue.
- B2C Commerce - Platform Adoption Playbook - Campaigns: Use campaigns to create, customize, and schedule different shopping experiences.
- B2C Commerce - Managing Campaigns, Promotions, Coupons, and Source Codes: Learn some best practices for managing campaigns, promotions, coupons, and source codes within B2C Commerce.
- How To: Display Thumbnail and PDP Messaging for Coupon Triggered Promotions Before the Coupon is Applied: Learn how to display the promo callout message on the thumbnail and product detail page (PDP) before the coupon code is entered.
- B2C Commerce - Merchandising Calendar Template: Use this spreadsheet to create a high-level overview of past, present, and future campaigns and promotions.
- B2C Commerce Promotion Refinement Overview: This document provides an overview of the Promotion Search Refinement functionality for B2C Commerce, which makes it possible to filter products currently on promotion.
- 10 Steps for Launching a Successful Flash Sale: Learn how to plan for and launch a successful flash sale (also called a hype or high-volume sale).
- Traffic Management Best Practices for Hype Sales: Prepare your site to handle the increased traffic that’s expected during a hype sale.
- Bot Mitigation Best Practices for Flash Sales: Protect your site from malicious bot activity.