---
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id: ab3f09e103807500e73c78607884b632d820591e8b69422bf1aaa3fbde9dc8bc
title: Additional Resources for B2C Commerce Campaigns and Promotions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_campaigns_promotions_resources.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_campaigns_promotions_resources.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f6af251a76b6212f5bb77d925259a50f2c3222c573a05d6b8edce4a96c948380
description: We've prepared some resources to help you optimize your experiences with campaigns and promotions in B2C Commerce.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Additional Resources for B2C Commerce Campaigns and Promotions

We've prepared some resources to help you optimize your experiences with campaigns and promotions in B2C Commerce.

- [B2C Commerce - Platform Adoption Playbook - Promotions](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Commerce_Cloud_Promotions_Platform_Adoption_Playbook.pdf): Use promotions to create discounts to incentivize purchases and grow revenue.
- [B2C Commerce - Platform Adoption Playbook - Campaigns](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Commerce_Cloud_Campaigns_Platform_Adoption_Playbook.pdf): Use campaigns to create, customize, and schedule different shopping experiences.
- [B2C Commerce - Managing Campaigns, Promotions, Coupons, and Source Codes](https://org62.my.salesforce.com/sfc/p/#000000000062/a/0M000000YESo/C0BK7SAv8MExTznVGrjMIax4rajexxftQV4NPm9JdVs): Learn some best practices for managing campaigns, promotions, coupons, and source codes within B2C Commerce.
- [How To: Display Thumbnail and PDP Messaging for Coupon Triggered Promotions Before the Coupon is Applied](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/B2CCommerce_HowtoDisplayCalloutMessagingforCouponTriggeredPromotionsBeforetheCouponisApplied.pdf): Learn how to display the promo callout message on the thumbnail and product detail page (PDP) before the coupon code is entered.
- [B2C Commerce - Merchandising Calendar Template](https://resources.docs.salesforce.com/rel1/doc/en-us/static/misc/merchandising_campaign_calendar_template.xlsx): Use this spreadsheet to create a high-level overview of past, present, and future campaigns and promotions.
- [B2C Commerce Promotion Refinement Overview:](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/CommerceCloudPromotionRefinementOverview.pdf) This document provides an overview of the Promotion Search Refinement functionality for B2C Commerce, which makes it possible to filter products currently on promotion.
- [10 Steps for Launching a Successful Flash Sale](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/10StepsforLaunchingaSuccessfulFlashSale.pdf): Learn how to plan for and launch a successful flash sale (also called a hype or high-volume sale).
- [Traffic Management Best Practices for Hype Sales](https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/TrafficManagementBestPracticesforHypeSales.pdf): Prepare your site to handle the increased traffic that’s expected during a hype sale.
- [Bot Mitigation Best Practices for Flash Sales](https://developer.salesforce.com/docs/commerce/commerce-solutions/guide/bot-mitigation-sk.html): Protect your site from malicious bot activity.