To run analysis on your Google BigQuery data, you can use CRM Analytics Direct Data for Google BigQuery or Google BigQuery input connectors or a combination of the two.
Refer to these guidelines to determine whether Direct Data for Google BigQuery meets your business needs.
With Direct Data for Google BigQuery, you can:
- Save time on setup and eliminate the need for data syncs, dataflows, or recipes to keep queries based on BigQuery data up to date.
- Eliminate the need to load and prepare large volumes of BigQuery data into CRM Analytics and manage its dataflows.
- Free up data pipelines for the resources and processes that require them.
- Get real-time metrics in dashboards and lenses with queries based on BigQuery data.
- Meet data residency requirements on BigQuery data but still analyze it to make business decisions.
- Maintain on-demand access to less frequently used data, such as order details, without having to load it into CRM Analytics.
- Quickly create and test which data models to use with your BigQuery data before connecting it to CRM Analytics. You can even collaborate easily with other users during this process.