---
schema_version: "1"
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title: When to Use CRM Analytics Direct Data for Google BigQuery
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/analytics/264-0-0/bi_direct_data_bigquery_when_to_use.md
canonical_url: https://help.salesforce.com/s/articleView?id=analytics.bi_direct_data_bigquery_when_to_use.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f53f63be3138046f5c4449fc56f2246679b057ef46f382aa449131450adeac99
description: To run analysis on your Google BigQuery data, you can use CRM Analytics Direct Data for Google BigQuery or Google BigQuery input connectors or a combination of the two.
products:
  - CRM Analytics
  - Cross Cloud
release: "264"
---
# When to Use CRM Analytics Direct Data for Google BigQuery

To run analysis on your Google BigQuery data, you can use CRM Analytics Direct Data for Google BigQuery or Google BigQuery input connectors or a combination of the two.

Refer to these guidelines to determine whether Direct Data for Google BigQuery meets your business needs.

With Direct Data for Google BigQuery, you can:

- Save time on setup and eliminate the need for data syncs, dataflows, or recipes to keep queries based on BigQuery data up to date.
- Eliminate the need to load and prepare large volumes of BigQuery data into CRM Analytics and manage its dataflows.
- Free up data pipelines for the resources and processes that require them.
- Get real-time metrics in dashboards and lenses with queries based on BigQuery data.
- Meet data residency requirements on BigQuery data but still analyze it to make business decisions.
- Maintain on-demand access to less frequently used data, such as order details, without having to load it into CRM Analytics.
- Quickly create and test which data models to use with your BigQuery data before connecting it to CRM Analytics. You can even collaborate easily with other users during this process.

#### See Also

- [CRM Analytics Direct Data for Google BigQuery Tips and Considerations](https://help.salesforce.com/s/articleView?id=analytics.bi_direct_data_bigquery_tips_considerations.htm&release=264.0.0&type=5 "It helps to be familiar with these tips and considerations when working with Direct Data for Google BigQuery.")
- [Google BigQuery Standard SQL Connection](https://help.salesforce.com/s/articleView?id=analytics.bi_integrate_connectors_googlebigquery_standard_sql.htm&release=264.0.0&type=5 "Bring your large volumes of Google BigQuery data with standard SQL support into CRM Analytics using the Google BigQuery Standard SQL connector.")