Marketing Cloud Engagement normalizes the date and time formats represented in a SOAP message. All of the times listed in this table refer to the same time.
| Format | Example | Description |
|---|---|---|
yyyy-MM-ddTHH:mm:ddZ |
2025-08-21T18:32:15Z | UTC format |
yyyy-MM-ddTHH:mm:dd |
2025-08-21T14:32:15 | Server time |
yyyy-MM-ddTHH:mm:dd-zz:zz |
2025-08-21T12:02:15-06:30 | Time offset from UTC |
Methods and Parameters Affected by Normalization
Time normalization applies to these methods and parameters.
- Create: Options and Objects
- Retrieve: RetrieveRequest
- Update: Options and Objects
- Delete: Options and Objects
- Query: QueryRequest
- Execute: Requests
- Extract: Requests
- Perform: Options and Definitions
- Configure: Options and Configurations
- Schedule: Options, Schedule, and Interactions
The API searches for properties with a type of DateTime in any objects passed in through these parameters. The API then normalizes any time formats found, and this normalization applies recursively to any nested objects.
Any response including the incoming request object presents a different time in that response. For example, the CreateResult object on a Create call contains the object from the request and presents any dates in the returned object in server time.