---
schema_version: "1"
id: 23aa847e24c3fbe7158c8999dcd3ac234080bee453b629c9af47a67e327fc978
title: Incoming Date Normalization
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/marketing-cloud/guides/mc-apis/incoming_date_normalization.md
canonical_url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/incoming_date_normalization.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 74032c5bd6b91721230eb1dc416575661cd3a78f44150c01334671ce25e36440
products:
  - Marketing Cloud Engagement APIs and Programmatic Languages
  - Marketing Cloud
---
# Incoming Date Normalization

Marketing Cloud Engagement normalizes the date and time formats represented in a SOAP message. All of the times listed in this table refer to the same time.

| Format                      | Example                   | Description          |
| --------------------------- | ------------------------- | -------------------- |
| `yyyy-MM-ddTHH:mm:ddZ`      | 2025-08-21T18:32:15Z      | UTC format           |
| `yyyy-MM-ddTHH:mm:dd`       | 2025-08-21T14:32:15       | Server time          |
| `yyyy-MM-ddTHH:mm:dd-zz:zz` | 2025-08-21T12:02:15-06:30 | Time offset from UTC |

## Methods and Parameters Affected by Normalization

Time normalization applies to these methods and parameters.

- [Create](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/create.md "Create"): Options and Objects
- [Retrieve](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/retrieve.md "Retrieve"): RetrieveRequest
- [Update](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/update.md "Update"): Options and Objects
- [Delete](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/delete.md "Delete"): Options and Objects
- [Query](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/query.md "Query"): QueryRequest
- [Execute](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/execute.md "Execute"): Requests
- [Extract](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/extract.md "Extract"): Requests
- [Perform](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/perform.md "Perform"): Options and Definitions
- [Configure](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/configure.md "Configure"): Options and Configurations
- [Schedule](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/schedule.md "Schedule"): Options, Schedule, and Interactions

The API searches for properties with a type of DateTime in any objects passed in through these parameters. The API then normalizes any time formats found, and this normalization applies recursively to any nested objects.

Any response including the incoming request object presents a different time in that response. For example, the [CreateResult object](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/createresult.md) on a Create call contains the object from the request and presents any dates in the returned object in server time.