Returns the keyword from a mobile-originated (MO) message. A mobile-originated message is a message sent from the mobile device of a subscriber to your SMS phone number. Compare MO messages to mobile-terminated (MT) messages, which are messages that you send to a subscriber’s mobile device.
important: You can only use this AMPscript function in MobileConnect. It doesn’t work with email messages, landing pages, or other content types.
Availability
<table> <tr> <td>Marketing Cloud Engagement</td> <td>✅ Yes</td> </tr> <tr> <td>Marketing Cloud Next</td> <td>❌ No</td> </tr> </table>Syntax
Msg(0).Verb
The Verb function doesn't accept any parameters. You can only use this function together with Msg().
Usage
This function parses a message that was sent to you by a subscriber (an MO message) and returns the keyword.
%%[
Var @incoming_message_verb
Set @incoming_message_verb = Msg(0).Verb
]%%
<p>%%=v(@incoming_message_verb)=%%</p>
If the keyword is “OFFER” and an MO message contains the text “OFFER John Smith”, the example code returns “OFFER”.