---
schema_version: "1"
id: 5922ef5c49acf64a6d2a1583d3f30aedb3ee974eee7db581a29340b01711a895
title: Verb
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/marketing-cloud/ampscript/references/sms/mc-ampscript-reference-sms-verb.md
canonical_url: https://developer.salesforce.com/docs/marketing/marketing-cloud-ampscript/references/mc-ampscript-sms/mc-ampscript-reference-sms-verb.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 08a6af94edcbee6abef52ebb7e60a9114e2f030bfd55487ed300b2ce8680a17a
products:
  - AMPscript for Marketing Cloud
  - Marketing Cloud
---
# Verb

Returns the keyword from a mobile-originated (MO) message. A mobile-originated message is a message sent from the mobile device of a subscriber to your SMS phone number. Compare MO messages to mobile-terminated (MT) messages, which are messages that you send to a subscriber’s mobile device.

**important:** You can only use this AMPscript function in MobileConnect. It doesn’t work with email messages, landing pages, or other content types.

## Availability

<table>
  <tr>
    <td>Marketing Cloud Engagement</td>
    <td>✅ Yes</td>
  </tr>
  <tr>
    <td>Marketing Cloud Next</td>
    <td>❌ No</td>
  </tr>
</table>

## Syntax

```
Msg(0).Verb
```

The `Verb` function doesn't accept any parameters. You can only use this function together with `Msg()`.

## Usage

This function parses a message that was sent to you by a subscriber (an MO message) and returns the keyword.

```
%%[
  Var @incoming_message_verb
  Set @incoming_message_verb = Msg(0).Verb
]%%

<p>%%=v(@incoming_message_verb)=%%</p>
```

If the keyword is “OFFER” and an MO message contains the text “OFFER John Smith”, the example code returns “OFFER”.

## See Also

- [Msg()](https://developer.salesforce.com/docs/marketing/marketing-cloud-ampscript/references/mc-ampscript-sms/mc-ampscript-reference-sms-msg.md)
- [Noun](https://developer.salesforce.com/docs/marketing/marketing-cloud-ampscript/references/mc-ampscript-sms/mc-ampscript-reference-sms-noun.md)
- [Nouns](https://developer.salesforce.com/docs/marketing/marketing-cloud-ampscript/references/mc-ampscript-sms/mc-ampscript-reference-sms-nouns.md)