Learn how X Social Post maps social data from connected accounts to Marketing Intelligence.
Social Object: Post
Post objects capture messages from connected accounts with content and engagement metrics.
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section.
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| Tweet ID | Social Message Id | Text |
| Tweet Content | Message | Text |
| Tweet Creation Date | Social Message Created Date | DateTime |
| Tweet Permalink | Social Message Image | Text |
| Account Name | Social Page Name | Text |
| Account Id | Social Page Id | Text |
| date_id | Delivery Engagement Summary Date Time | DateTime |
| Impressions | Social Impressions | Number |
| Favorite Count | Social Post Likes | Number |
| Retweets | Social Retweets | Number |
| Replies | Social Replies | Number |
| Clicks | Social Clicks | Number |
| Link Clicks | Website Clicks | Number |
| Total Engagement | Social Total Engagement | Number |
| Follows | Social Follows | Number |
| Total Video Views | Social Message Video Views | Number |
| Followers Account Count | Social Page Likes | Number |
| Favorite Account Count | Social Page Fans | Number |