---
schema_version: "1"
id: 8e49f4dcb6aa71e2b60fa951e0f1655d1d82b1d85b68c7dac4dc38b528c29058
title: X Social Field Mapping
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/xsocialmi/c360-a-xsocialmi-fieldmapping.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-xsocialmi-fieldmapping.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 17264896a104a70bbe197837c25da07353529ece0a98bd067ad6ab1fb6efde58
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# X Social Field Mapping

Learn how X Social Post maps social data from connected accounts to Marketing Intelligence.

## Social Object: Post

Post objects capture messages from connected accounts with content and engagement metrics.

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section.

| API Source Field Name   | Displayed Field Name                  | Type     |
| ----------------------- | ------------------------------------- | -------- |
| Tweet ID                | Social Message Id                     | Text     |
| Tweet Content           | Message                               | Text     |
| Tweet Creation Date     | Social Message Created Date           | DateTime |
| Tweet Permalink         | Social Message Image                  | Text     |
| Account Name            | Social Page Name                      | Text     |
| Account Id              | Social Page Id                        | Text     |
| date_id                 | Delivery Engagement Summary Date Time | DateTime |
| Impressions             | Social Impressions                    | Number   |
| Favorite Count          | Social Post Likes                     | Number   |
| Retweets                | Social Retweets                       | Number   |
| Replies                 | Social Replies                        | Number   |
| Clicks                  | Social Clicks                         | Number   |
| Link Clicks             | Website Clicks                        | Number   |
| Total Engagement        | Social Total Engagement               | Number   |
| Follows                 | Social Follows                        | Number   |
| Total Video Views       | Social Message Video Views            | Number   |
| Followers Account Count | Social Page Likes                     | Number   |
| Favorite Account Count  | Social Page Fans                      | Number   |