Media Delivery
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Marketing Intelligence Displayed Field | Type |
|---|---|---|
| campaign.id | Campaign Id | Text |
| campaign.name | Name | Text |
| campaign.start_date | Campaign Start Date | DateTime |
| campaign.end_date | Campaign End Date | DateTime |
| campaign.effective_status | Campaign Status | Text |
| line_item.id | Media Buy Id | Text |
| line_item.name | Media Buy Name | Text |
| line_item.product_type | Media Buy Type | Text |
| line_item.placements | Media Buy Section | Text |
| line_item.start_time | Media Buy Start Date | Date |
| line_item.end_time | Media Buy End Date | Date |
| line_item.Objective | Campaign Method | Text |
| line_item.total_budget_amount_local_micro | Media Buy Budget | Number |
| frequency_cap | Media Buy Frequency Cap | Number |
| bid_strategy | Media Buy Cost Model | Text |
| funding instrument ID | Campaign Billing Code | Text |
| budget_optimization | Campaign Type | Text |
| Daily Budget | Unmapped | Number |
| Total Budget | Campaign Budget | Number |
| Bid Amount | Unmapped | Text |
| Tailored Audience ID | Targeting Id | Text |
| Tailored Audience type | Targeted Segment Location | Text |
| Targeting Type | Targeted Segment Type | Text |
| Tailored Audience Name | Targeted Segment Description | Text |
| platform | Device Browser | Text |
| platform category | Device Category | Text |
| country | Engaged Audience Country | Text |
| Tweet Id | Ad Id | Text |
| Tweet Text | Ad Name | Text |
| Tweet Ad Title | Ad Creative Title Name | Text |
| Tweet Created Date | Unmapped | Text |
| Website URL | Ad Creative Click Url | Text |
| Card Name | Ad Creative Image Name | Text |
| Card ID | Primary Ad Creative Id | Text |
| Card Image | Ad Creative Image | Text |
| Card Website URL | Ad Creative Url | Text |
| Media Url | Ad Creative Click Url | Text |
| Tweet Media Type | Ad Creative Type | Text |
| impressions | Impressions | Number |
| clicks | Social Clicks | Number |
| clicks | Clicks | Number |
| likes | Social Page Likes | Number |
| billed_charge_local_micro | Spend | Number |
| retweets | Social Retweets | Number |
| replies | Social Replies | Number |
| follows | Social Follows | Number |
| total_engagements | Social Total Engagement | Number |
| video_3s100pct_views | Unmapped | Number |
| video_views_25 | Video Completions 25 | Number |
| video_views_50 | Video Completions 50 | Number |
| video_views_75 | Video Completions 75 | Number |
| video_views_100 | Video Fully Played | Number |
| video_total_views | Video Views | Number |
| video_content_starts | Video Plays | Number |
| video_mrc_views | Unmapped | Number |
| video_cta_clicks | Unmapped | Number |
| video_6s_views | Video Views 6S | Number |
| video_15s_views | Video Views 15S | Number |
| Media Engagements | Social Post Engagement | Number |
| votes | Unmapped | Number |
| media_views | Unmapped | Number |
| url_clicks | Text URL Clicks | Number |
| billed_engagements | Paid Engagements | Number |
| Account Name | Advertiser Name | Text |
| Account ID | Advertiser ID | Text |
| Day | Date Time | DateTime |
| currency | Currency | Currency |
Media Conversion
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Marketing Intelligence Displayed Field | Type |
|---|---|---|
| campaign.id | Campaign Id | Text |
| campaign.name | Name | Text |
| campaign.start_date | Campaign Start Date | DateTime |
| campaign.end_date | Campaign End Date | DateTime |
| campaign.effective_status | Campaign Status | Text |
| line_item.id | Media Buy Id | Text |
| line_item.name | Media Buy Name | Text |
| line_item.product_type | Media Buy Type | Text |
| line_item.placements | Media Buy Section | Text |
| line_item.start_time | Media Buy Start Date | Date |
| line_item.end_time | Media Buy End Date | Date |
| line_item.Objective | Campaign Method | Text |
| line_item.total_budget_amount_local_micro | Media Buy Budget | Number |
| frequency_cap | Media Buy Frequency Cap | Number |
| bid_strategy | Media Buy Cost Model | Text |
| funding instrument ID | Campaign Billing Code | Text |
| budget_optimization | Campaign Type | Text |
| Daily Budget | Unmapped | Number |
| Total Budget | Campaign Budget | Number |
| Bid Amount | Unmapped | Text |
| Tailored Audience ID | Targeting Id | Text |
| Tailored Audience type | Targeted Segment Location | Text |
| Targeting Type | Targeted Segment Type | Text |
| Tailored Audience Name | Targeted Segment Description | Text |
| platform | Device Browser | Text |
| platform category | Device Category | Text |
| country | Engaged Audience Country | Text |
| Tweet Id | Ad Id | Text |
| Tweet Text | Ad Name | Text |
| Tweet Ad Title | Ad Creative Title Name | Text |
| Tweet Created Date | Unmapped | Text |
| Website URL | Ad Creative Click Url | Text |
| Card Name | Ad Creative Image Name | Text |
| Card ID | Primary Ad Creative Id | Text |
| Card Image | Ad Creative Image | Text |
| Card Website URL | Ad Creative Url | Text |
| Media Url | Ad Creative Click Url | Text |
| Tweet Media Type | Ad Creative Type | Text |
| Conversion Tag Id | Conversion Tag Id | Text |
| Conversion Tag Name | Conversion Tag Name | Text |
| Mobile App/Website Conversions | Primary Ad Conversion Tag Category | Text |
| sale_amount_view | Post Impression Revenue | Number |
| sale_amount | Revenue | Number |
| sale_amount_engagement | Post Click Revenue | Number |
| post_view | Post Impression Conversions | Number |
| post_engagement | Post Click Conversions | Number |
| post_engagement + post_view | Conversions | Number |
| assisted | Assists Conversions | Number |
| Account Name | Advertiser Name | Text |
| Account ID | Advertiser ID | Text |
| Day | Date Time | DateTime |
| currency | Currency | Currency |