--- schema_version: "1" id: 61d047c680b78d9fa8d4ca7990d7ead12ed0e03f106e8b40560d0b1d844c27f1 title: X Ads Field Mapping collection: developer version: current locale: en-us portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/xadsemi/c360-a-xadsemi-fieldmapping.md canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-xadsemi-fieldmapping.html source_site: developer.salesforce.com content_type: documentation content_hash: 711a0646de8edd77bc0993f0aaa85bb9aed08bbe0dd74931674a7ec835642683 products: - Data 360 Integration Guide - Data 360 Developer Documentation --- # X Ads Field Mapping ## Media Delivery **note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5) | API Source Field Name | Marketing Intelligence Displayed Field | Type | | ----------------------------------------- | -------------------------------------- | -------- | | campaign.id | Campaign Id | Text | | campaign.name | Name | Text | | campaign.start_date | Campaign Start Date | DateTime | | campaign.end_date | Campaign End Date | DateTime | | campaign.effective_status | Campaign Status | Text | | line_item.id | Media Buy Id | Text | | line_item.name | Media Buy Name | Text | | line_item.product_type | Media Buy Type | Text | | line_item.placements | Media Buy Section | Text | | line_item.start_time | Media Buy Start Date | Date | | line_item.end_time | Media Buy End Date | Date | | line_item.Objective | Campaign Method | Text | | line_item.total_budget_amount_local_micro | Media Buy Budget | Number | | frequency_cap | Media Buy Frequency Cap | Number | | bid_strategy | Media Buy Cost Model | Text | | funding instrument ID | Campaign Billing Code | Text | | budget_optimization | Campaign Type | Text | | Daily Budget | Unmapped | Number | | Total Budget | Campaign Budget | Number | | Bid Amount | Unmapped | Text | | Tailored Audience ID | Targeting Id | Text | | Tailored Audience type | Targeted Segment Location | Text | | Targeting Type | Targeted Segment Type | Text | | Tailored Audience Name | Targeted Segment Description | Text | | platform | Device Browser | Text | | platform category | Device Category | Text | | country | Engaged Audience Country | Text | | Tweet Id | Ad Id | Text | | Tweet Text | Ad Name | Text | | Tweet Ad Title | Ad Creative Title Name | Text | | Tweet Created Date | Unmapped | Text | | Website URL | Ad Creative Click Url | Text | | Card Name | Ad Creative Image Name | Text | | Card ID | Primary Ad Creative Id | Text | | Card Image | Ad Creative Image | Text | | Card Website URL | Ad Creative Url | Text | | Media Url | Ad Creative Click Url | Text | | Tweet Media Type | Ad Creative Type | Text | | impressions | Impressions | Number | | clicks | Social Clicks | Number | | clicks | Clicks | Number | | likes | Social Page Likes | Number | | billed_charge_local_micro | Spend | Number | | retweets | Social Retweets | Number | | replies | Social Replies | Number | | follows | Social Follows | Number | | total_engagements | Social Total Engagement | Number | | video_3s100pct_views | Unmapped | Number | | video_views_25 | Video Completions 25 | Number | | video_views_50 | Video Completions 50 | Number | | video_views_75 | Video Completions 75 | Number | | video_views_100 | Video Fully Played | Number | | video_total_views | Video Views | Number | | video_content_starts | Video Plays | Number | | video_mrc_views | Unmapped | Number | | video_cta_clicks | Unmapped | Number | | video_6s_views | Video Views 6S | Number | | video_15s_views | Video Views 15S | Number | | Media Engagements | Social Post Engagement | Number | | votes | Unmapped | Number | | media_views | Unmapped | Number | | url_clicks | Text URL Clicks | Number | | billed_engagements | Paid Engagements | Number | | Account Name | Advertiser Name | Text | | Account ID | Advertiser ID | Text | | Day | Date Time | DateTime | | currency | Currency | Currency | --- ## Media Conversion **note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5) | API Source Field Name | Marketing Intelligence Displayed Field | Type | | ----------------------------------------- | -------------------------------------- | -------- | | campaign.id | Campaign Id | Text | | campaign.name | Name | Text | | campaign.start_date | Campaign Start Date | DateTime | | campaign.end_date | Campaign End Date | DateTime | | campaign.effective_status | Campaign Status | Text | | line_item.id | Media Buy Id | Text | | line_item.name | Media Buy Name | Text | | line_item.product_type | Media Buy Type | Text | | line_item.placements | Media Buy Section | Text | | line_item.start_time | Media Buy Start Date | Date | | line_item.end_time | Media Buy End Date | Date | | line_item.Objective | Campaign Method | Text | | line_item.total_budget_amount_local_micro | Media Buy Budget | Number | | frequency_cap | Media Buy Frequency Cap | Number | | bid_strategy | Media Buy Cost Model | Text | | funding instrument ID | Campaign Billing Code | Text | | budget_optimization | Campaign Type | Text | | Daily Budget | Unmapped | Number | | Total Budget | Campaign Budget | Number | | Bid Amount | Unmapped | Text | | Tailored Audience ID | Targeting Id | Text | | Tailored Audience type | Targeted Segment Location | Text | | Targeting Type | Targeted Segment Type | Text | | Tailored Audience Name | Targeted Segment Description | Text | | platform | Device Browser | Text | | platform category | Device Category | Text | | country | Engaged Audience Country | Text | | Tweet Id | Ad Id | Text | | Tweet Text | Ad Name | Text | | Tweet Ad Title | Ad Creative Title Name | Text | | Tweet Created Date | Unmapped | Text | | Website URL | Ad Creative Click Url | Text | | Card Name | Ad Creative Image Name | Text | | Card ID | Primary Ad Creative Id | Text | | Card Image | Ad Creative Image | Text | | Card Website URL | Ad Creative Url | Text | | Media Url | Ad Creative Click Url | Text | | Tweet Media Type | Ad Creative Type | Text | | Conversion Tag Id | Conversion Tag Id | Text | | Conversion Tag Name | Conversion Tag Name | Text | | Mobile App/Website Conversions | Primary Ad Conversion Tag Category | Text | | sale_amount_view | Post Impression Revenue | Number | | sale_amount | Revenue | Number | | sale_amount_engagement | Post Click Revenue | Number | | post_view | Post Impression Conversions | Number | | post_engagement | Post Click Conversions | Number | | post_engagement + post_view | Conversions | Number | | assisted | Assists Conversions | Number | | Account Name | Advertiser Name | Text | | Account ID | Advertiser ID | Text | | Day | Date Time | DateTime | | currency | Currency | Currency |