Create activation targets and activate your Data 360 segments to TikTok Ads Manager for targeted advertising.
- Available with add-on license: Ad Audiences
Data Type(s)
- Structured
Data Direction
The direction of available connection methods.
Data Out
Create a connection for activating data to external platforms.
Supported connection method(s):
-
Incremental
-
Direct API
After the initial setup and segment activation, the TikTok API for Business activates the new and updated user records incrementally. This connection also supports a full refresh to reload all information.
Restrictions and Requirements
- Minimum Audience Size: Custom Audiences require a minimum of 1,000 total matched users to be used in an ad group. See TikTok Custom Audiences for more details on data preparation and set up.
- Geographic Requirements: Find the list of TikTok supported countries in TikTok Placements and Available Locations.
Attribute Keys and Encryption
Here are the attributes that can be activated to TikTok Ads Manager, along with related details. For more details on supported attributes, see TikTok API for Business.
| Attribute Display Name | Description | Suggested DMO Mapping | Data Type | Data Ingestion Format | Encryption State for Activation | Optional or Required |
|---|---|---|---|---|---|---|
| Email address of the user | ContactPointEmail > EmailAddress | String | Encrypted with SHA256 | Required by Data 360 for matching | ||
| phone | Phone number of the user | ContactPointPhone > FormattedE164PhoneNumber | String | ISO E164 | Encrypted with SHA256 | Optional |
| MAID | Targetable Mobile Advertising ID (IDFA and AAID) | Device > AdvertiserId | String | Encrypted with SHA256 | Optional |
- The Data Ingestion Format specifies the required format for ingesting the attribute into Data 360.
- The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.
Connector Setup
Instructions for adding and configuring your connector.