---
schema_version: "1"
id: dd6dbe79631bff09d8b205ddac7f289803baee561c5ba862f11f229617096c34
title: TikTok Activation Connector
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/tiktokadaudiences/c360-a-tiktokadaudiences-connector.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-tiktokadaudiences-connector.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: f5953884641565bcf044fbb1eecc8e3187af9f7898b7d87f7028c3ab0adb0ab0
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# ![TikTok Activation Connector](https://developer.salesforce.com/media/data-cloud-int/icons/TikTok.svg '{"class": "image-icon-lg", "title": "TikTok Activation Connector"}') TikTok Activation Connector

Create activation targets and activate your Data 360 segments to TikTok Ads Manager for targeted advertising.

- Available with add-on license: Ad Audiences

## Data Type(s)

- Structured

## Data Direction

The direction of available connection methods.

### Data Out

Create a connection for activating data to external platforms.

Supported connection method(s):

- Incremental

- Direct API

After the initial setup and segment activation, the [TikTok API for Business](https://business-api.tiktok.com/portal/docs?id=1747012327159809) activates the new and updated user records incrementally. This connection also supports a full refresh to reload all information.

## Restrictions and Requirements

- Minimum Audience Size: Custom Audiences require a minimum of 1,000 total matched users to be used in an ad group. See [TikTok Custom Audiences](https://ads.tiktok.com/help/article/custom-audiences) for more details on data preparation and set up.
- Geographic Requirements: Find the list of TikTok supported countries in [TikTok Placements and Available Locations](https://ads.tiktok.com/help/article/placements-available-locations).

## Attribute Keys and Encryption

Here are the attributes that can be activated to TikTok Ads Manager, along with related details. For more details on supported attributes, see [TikTok API for Business](https://business-api.tiktok.com/portal/docs?id=1747012327159809).

| Attribute Display Name | Description                                      | Suggested DMO Mapping                        | Data Type | Data Ingestion Format | Encryption State for Activation | Optional or Required              |
| ---------------------- | ------------------------------------------------ | -------------------------------------------- | --------- | --------------------- | ------------------------------- | --------------------------------- |
| email                  | Email address of the user                        | ContactPointEmail > EmailAddress             | String    |                       | Encrypted with SHA256           | Required by Data 360 for matching |
| phone                  | Phone number of the user                         | ContactPointPhone > FormattedE164PhoneNumber | String    | ISO E164              | Encrypted with SHA256           | Optional                          |
| MAID                   | Targetable Mobile Advertising ID (IDFA and AAID) | Device > AdvertiserId                        | String    |                       | Encrypted with SHA256           | Optional                          |

- The Data Ingestion Format specifies the required format for ingesting the attribute into Data 360.
- The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.

## Connector Setup

Instructions for adding and configuring your connector.

1. [Set Up a Connection to TikTok Ads Manager](/docs/data/data-cloud-int/guide/c360-a-tiktokadaudiences-setup.html)