Media Delivery
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Marketing Intelligence Displayed Field | Type |
|---|---|---|
| id.Advertiser | Advertiser Id | Text |
| name.Advertiser | Advertiser Name | Text |
| id.ad | Ad Id | Text |
| name.ad | Ad Name | Text |
| end_time | Media Buy End Date | Date |
| id.mediabuy | Media Buy Key | Text |
| name | Media Buy Name | Text |
| placement | Media Buy Section | Text |
| start_time | Media Buy Start Date | Date |
| type.mediabuy | Media Buy Type | Text |
| type.ad | Ad Category | Text |
| advertiser | Not Mapped | Text |
| age_bucket | Engaged Audience Age | Text |
| end_time | Campaign End Date | DateTime |
| id.campaign | Campaign Id | Text |
| name.campaign | Campaign Name | Text |
| start_time | Campaign Start Date | DateTime |
| status.campaign | Campaign Status | Text |
| lifetime_spend_cap_micro | Campaign Budget | Number |
| country | Engaged Audience Country | Text |
| currency | Currency | Currency |
| start_time | Date Time | DateTime |
| Mobile | Device Category | Text |
| operating_system | OS Name | Text |
| gender | Engaged Audience Gender | Text |
| optimization_goal | Media Buy Cost Model | Text |
| age_groups | Targeted Segment Age | Text |
| gender | Targeted Segment Gender | Text |
| country_code | Targeted Segment Location | Text |
| interests | Targeted Segment Interests | Text |
| status | Ad Creative Status | Text |
| Device Category_Device Operating System | Device Id | Text |
| earned_impressions | Social Impressions | Number |
| frequency | Frequency | Number |
| paid_impressions | Impressions | Number |
| quartile_1 | Video Completions 25 | Number |
| quartile_2 | Video Completions 50 | Number |
| quartile_3 | Video Completions 75 | Number |
| saves | Saves | Number |
| screenTimeMillis | Total Display Time | Number |
| shares | Social Post Shares | Number |
| spend | Spend | Number |
| story_completes | Story Completes | Number |
| story_opens | Story Opens | Number |
| swipes | Clicks | Number |
| total_installs | Social App Installs | Number |
| video_views | Video Views | Number |
| video_views_15s | Video Views 15S | Number |
| video_views_time_based | Video Views 2S | Number |
| view_completion | Video Fully Played | Number |
Media Conversion
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Marketing Intelligence Displayed Field | Type |
|---|---|---|
| objective | Campaign Method | Text |
| id.Advertiser | Advertiser Id | Text |
| name.Advertiser | Advertiser Name | Text |
| id.ad | Ad Id | Text |
| name.ad | Ad Name | Text |
| end_time | Media Buy End Date | Date |
| id.mediabuy | Media Buy Key | Text |
| name | Media Buy Name | Text |
| placement | Media Buy Section | Text |
| start_time | Media Buy Start Date | Date |
| type.mediabuy | Media Buy Type | Text |
| type.ad | Ad Category | Text |
| advertiser | Not Mapped | Text |
| age_bucket | Engaged Audience Age | Text |
| end_time | Campaign End Date | DateTime |
| id.campaign | Campaign Id | Text |
| name.campaign | Campaign Name | Text |
| start_time | Campaign Start Date | DateTime |
| status | Campaign Status | Text |
| lifetime_spend_cap_micro | Campaign Budget | Number |
| country | Engaged Audience Country | Text |
| currency | Currency | Currency |
| start_time | Date Time | DateTime |
| Mobile | Device Category | Text |
| operating_system | OS Name | Text |
| gender | Engaged Audience Gender | Text |
| optimization_goal | Media Buy Cost Model | Text |
| age_groups | Targeted Segment Age | Text |
| gender |