Snapchat Activation Connector

Create activation targets and activate your Data 360 segments to Snapchat Ads Manager for targeted advertising.

• Available with add-on license: Ad Audiences

Data Types

• Structured

Data Direction

The direction of available connection methods.

Data Out

Create a connection for activating data to external platforms.

Supported connection method(s):

• Incremental
• Direct API

After the initial setup and segment activation, the Snapchat Ads API activates the new and updated user records incrementally. This connection also supports a full refresh to reload all information.

Restrictions and Requirements

• Minimum Audience Size: Snapchat requires a minimum of 1000 matched users in an audience before you can use the audience for ad targeting. See About Website Custom Audiences.

• Audience Time to Live (TTL): Snapchat Customer List segments have a configurable retention period. The default retention is set to lifetime (9999 days). See Snapchat Customer Lists for details.

  note: To prevent audience expiration, use the Full Refresh option before the TTL expires. You can also refresh at more frequent intervals to keep your records current.

Attribute Keys and Encryption

Here are the attributes that you can activate to Snapchat Ads Manager, along with related details. For more details on supported attributes, see Snapchat Customer Lists API.

note: Map at least one match key for segment activation. Snapchat uses each match key type as a single-key list. You can't mix identifier types in the same activation.

• The Data Ingestion Format specifies the required format for ingesting the attribute into Data 360.
• The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.