---
schema_version: "1"
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title: Snapchat Activation Connector
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/snapchatadaudiences/c360-a-snapchatadaudiences-connector.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-snapchatadaudiences-connector.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 3cfccd9d9a30c7d1b0b5c703457813c41b5dc096a68cbbd999e93aa8c838b1c0
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# ![Snapchat Ads](https://developer.salesforce.com/media/data-cloud-int/icons/SnapchatAds.svg '{"class": "image-icon-lg", "title": "Snapchat Activation Connector"}') Snapchat Activation Connector

Create activation targets and activate your Data 360 segments to Snapchat Ads Manager for targeted advertising.

- Available with add-on license: Ad Audiences

## Data Types

- Structured

## Data Direction

The direction of available connection methods.

### Data Out

Create a connection for activating data to external platforms.

Supported connection method(s):

- Incremental
- Direct API

After the initial setup and segment activation, the [Snapchat Ads API](https://developers.snap.com/marketing-api/Ads-API/introduction) activates the new and updated user records incrementally. This connection also supports a full refresh to reload all information.

## Restrictions and Requirements

- **Minimum Audience Size**: Snapchat requires a minimum of 1000 matched users in an audience before you can use the audience for ad targeting. See [About Website Custom Audiences](https://businesshelp.snapchat.com/s/article/website-custom-audience?language=en_US).
- **Audience Time to Live (TTL)**: Snapchat Customer List segments have a configurable retention period. The default retention is set to lifetime (9999 days). See [Snapchat Customer Lists](https://developers.snap.com/api/marketing-api/Ads-API/audience-creation/customer-lists) for details.

  **note:** To prevent audience expiration, use the **Full Refresh** option before the TTL expires. You can also refresh at more frequent intervals to keep your records current.

## Attribute Keys and Encryption

Here are the attributes that you can activate to Snapchat Ads Manager, along with related details. For more details on supported attributes, see [Snapchat Customer Lists API](https://developers.snap.com/marketing-api/Ads-API/audience-creation/customer-lists#adding-users).

**note:** Map at least one match key for segment activation. Snapchat uses each match key type as a single-key list. You can't mix identifier types in the same activation.

| Attribute Display Name | Description | Suggested DMO Mapping | Data Type | Data Ingestion Format | Encryption State for Activation | Optional or Required |
| ---------------------- | ----------- | --------------------- | --------- | --------------------- | ------------------------------- | -------------------- |
| EMAIL_SHA256 | Email address of the user | ContactPointEmail > EmailAddress | String | Lowercase, trimmed | Encrypted with SHA256 | Required by Data 360 for matching |
| PHONE_SHA256 | Phone number of the user | ContactPointPhone > FormattedE164PhoneNumber | String | E.164 with country code, numeric only | Encrypted with SHA256 | Optional |
| MOBILE_AD_ID_SHA256 | Targetable Mobile Advertising ID (IDFA and AAID) | Device > AdvertiserId | String | Lowercase with hyphens retained | Encrypted with SHA256 | Optional |

- The Data Ingestion Format specifies the required format for ingesting the attribute into Data 360.
- The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.