Outbrain Field Mapping

Media Delivery

note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more

API Source Field Name Displayed Field Name Type
Marketer Id Advertiser Id Text
Marketer Name Advertiser Name Text
date_id Date Time DateTime
outbrain Site Name, Ad Site Id Text
Campaign ID Campaign Id Text
Campaign Name Campaign Name Text
objective Campaign Method Text
Content Type Campaign Type Text
status Ad Creative Status Text
platform DeviceType Text
locations Location Text
Concat(platform_Locations) Targeting Id Text
promotedLink.url Creative Click URL Text
Budget ID Strategy Key Text
promotedLink.id Ad Id Text
promotedLink.title Ad Name Text
promotedLink.title Ad Creative Text Text
promotedLink.description Ad Creative Title Name Text
promotedLink.callToAction Ad Creative Call To Action Text
Content Type Ad Format Text
sectionName Concept Text
currency Currency Text
Budget Name Strategy Name Text
imageUrl Ad Creative Image Text
budgetShared Not Mapped Text
budgetStartDate Not Mapped Text
budgetEndDate Not Mapped Text
budgetDailyTarget Not Mapped Text
budgetPacing Not Mapped Text
budgetAmount Campaign Budget Number
budgetType Ad Strategy Group Text
budgetCurrency Not Mapped Text
spend spend Number
clicks Clicks Number
impressions Impressions Number

Media Conversion

note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more

API Source Field Name Displayed Field Name Type
Marketer Id Advertiser Id Text
Marketer Name Advertiser Name Text
date_id Date Time DateTime
outbrain Site Name, Ad Site Id Text
Campaign ID Campaign Id Text
Campaign Name Campaign Name Text
objective Campaign Method Text
Content Type Campaign Type Text
status Ad Creative Status Text
platform DeviceType Text
locations Location Text
Concat(platform_Locations) Targeting Id Text
promotedLink.url Creative Click URL Text
Budget ID Strategy Key Text
promotedLink.id Ad Id Text
promotedLink.title Ad Name Text
promotedLink.title Ad Creative Text Text
promotedLink.description Ad Creative Title Name Text
promotedLink.callToAction Ad Creative Call To Action Text
Content Type Ad Format Text
sectionName Concept Text
currency Currency Text
Budget Name Strategy Name Text
imageUrl Ad Creative Image Text
budgetShared Not Mapped Text
budgetStartDate Not Mapped Text
budgetEndDate Not Mapped Text
budgetDailyTarget Not Mapped Text
budgetPacing Not Mapped Text
budgetAmount Campaign Budget Number
budgetType Ad Strategy Group Text
budgetCurrency Not Mapped Text
name conversion_tag_name Text
Conversion Event Category Ad Conversion Tag Group Text
totalConversions Conversions Number
conversions Post Click Conversion Number
viewConversions Post Impressions Conversion Number
totalSumValue Revenue Number
sumValue Post Click Revenue Number
viewSumValue Post View Revenue Number