---
schema_version: "1"
id: edc4fde965eeaabde5bccea22f4426cb992157c07834d74867e2435bb433ee66
title: Outbrain Field Mapping
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/outbrainemi/c360-a-outbrainemi-fieldmapping.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-outbrainemi-fieldmapping.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: b798a45394172a0fab66569dcfadc1acb1ea6770e8508016f3b0fe4da1b09ec0
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# Outbrain Field Mapping

## Media Delivery

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name       | Displayed Field Name           | Type     |
|----------------------------|--------------------------------|----------|
| Marketer Id                | Advertiser Id                  | Text     |
| Marketer Name              | Advertiser Name                | Text     |
| date_id                    | Date Time                      | DateTime |
| outbrain                   | Site Name, Ad Site Id          | Text     |
| Campaign ID                | Campaign Id                    | Text     |
| Campaign Name              | Campaign Name                  | Text     |
| objective                  | Campaign Method                | Text     |
| Content Type               | Campaign Type                  | Text     |
| status                     | Ad Creative Status             | Text     |
| platform                   | DeviceType                     | Text     |
| locations                  | Location                       | Text     |
| Concat(platform_Locations) | Targeting Id                   | Text     |
| promotedLink.url           | Creative Click URL             | Text     |
| Budget ID                  | Strategy Key                   | Text     |
| promotedLink.id            | Ad Id                          | Text     |
| promotedLink.title         | Ad Name                        | Text     |
| promotedLink.title         | Ad Creative Text               | Text     |
| promotedLink.description   | Ad Creative Title Name         | Text     |
| promotedLink.callToAction  | Ad Creative Call To Action     | Text     |
| Content Type               | Ad Format                      | Text     |
| sectionName                | Concept                        | Text     |
| currency                   | Currency                       | Text     |
| Budget Name                | Strategy Name                  | Text     |
| imageUrl                   | Ad Creative Image              | Text     |
| budgetShared               | _Not Mapped_                   | Text     |
| budgetStartDate            | _Not Mapped_                   | Text     |
| budgetEndDate              | _Not Mapped_                   | Text     |
| budgetDailyTarget          | _Not Mapped_                   | Text     |
| budgetPacing               | _Not Mapped_                   | Text     |
| budgetAmount               | Campaign Budget                | Number   |
| budgetType                 | Ad Strategy Group              | Text     |
| budgetCurrency             | _Not Mapped_                   | Text     |
| spend                      | spend                          | Number   |
| clicks                     | Clicks                         | Number   |
| impressions                | Impressions                    | Number   |

---

## Media Conversion

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name       | Displayed Field Name           | Type     |
|----------------------------|--------------------------------|----------|
| Marketer Id                | Advertiser Id                  | Text     |
| Marketer Name              | Advertiser Name                | Text     |
| date_id                    | Date Time                      | DateTime |
| outbrain                   | Site Name, Ad Site Id          | Text     |
| Campaign ID                | Campaign Id                    | Text     |
| Campaign Name              | Campaign Name                  | Text     |
| objective                  | Campaign Method                | Text     |
| Content Type               | Campaign Type                  | Text     |
| status                     | Ad Creative Status             | Text     |
| platform                   | DeviceType                     | Text     |
| locations                  | Location                       | Text     |
| Concat(platform_Locations) | Targeting Id                   | Text     |
| promotedLink.url           | Creative Click URL             | Text     |
| Budget ID                  | Strategy Key                   | Text     |
| promotedLink.id            | Ad Id                          | Text     |
| promotedLink.title         | Ad Name                        | Text     |
| promotedLink.title         | Ad Creative Text               | Text     |
| promotedLink.description   | Ad Creative Title Name         | Text     |
| promotedLink.callToAction  | Ad Creative Call To Action     | Text     |
| Content Type               | Ad Format                      | Text     |
| sectionName                | Concept                        | Text     |
| currency                   | Currency                       | Text     |
| Budget Name                | Strategy Name                  | Text     |
| imageUrl                   | Ad Creative Image              | Text     |
| budgetShared               | _Not Mapped_                   | Text     |
| budgetStartDate            | _Not Mapped_                   | Text     |
| budgetEndDate              | _Not Mapped_                   | Text     |
| budgetDailyTarget          | _Not Mapped_                   | Text     |
| budgetPacing               | _Not Mapped_                   | Text     |
| budgetAmount               | Campaign Budget                | Number   |
| budgetType                 | Ad Strategy Group              | Text     |
| budgetCurrency             | _Not Mapped_                   | Text     |
| name                       | conversion_tag_name            | Text     |
| Conversion Event Category  | Ad Conversion Tag Group        | Text     |
| totalConversions           | Conversions                    | Number   |
| conversions                | Post Click Conversion          | Number   |
| viewConversions            | Post Impressions Conversion    | Number   |
| totalSumValue              | Revenue                        | Number   |
| sumValue                   | Post Click Revenue             | Number   |
| viewSumValue               | Post View Revenue              | Number   |