LinkedIn Ads Field Mappings

Media Delivery

note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more

API Source Field Name Displayed Field Type
name Advertiser Name Text
name Campaign Name Text
id.campaign Campaign Id Text
runSchedule.start Campaign Start Date DateTime
runSchedule.end Campaign End Date DateTime
status.campaign Campaign Status Text
name Media Buy Text
id.mediabuy Media Buy Id Text
type Media Buy Type Text
dailyBudget.amount Media Buy Daily Budget Text
runSchedule.start Media Buy Start Date Date
runSchedule.end Media Buy End Date Date
status.mediabuy Media Buy Status Text
AD_MEMBER_COMPANY_SIZE Engaged Audience Company Size Text
AD_MEMBER_COMPANY Engaged Audience Company Text
AD_MEMBER_COUNTY Engaged Audience Country Text
AD_MEMBER_INDUSTRY Engaged Audience Industry Text
AD_MEMBER_JOB_TITLE Engaged Audience Job Text
AD_MEMBER_REGION Engaged Audience Region Text
unitCost Max Bid Text
Name Ad Name Text
id.ad Ad Id Text
AdFormat Ad Format Text
landingPage Ad Creative Click Url Text
thumbnail Ad Creative Image Text
CreativeText Creative Text Text
callToActionText Headline Text
currency Currency Currency
oneClickLeadFormOpens One Click Lead Form Opens Number
oneClickLeads One Click Leads Number
impressions Impressions Number
clicks Clicks Number
costInLocalCurrency Spend Number
likes Social Post Likes Number
comments Social Post Comments Number
shares Social Post Shares Number
follows Social Follows Number
companyPageClicks Social Total Engagement Number
videoStarts Video Plays Number
companyPageClicks View Companies Clicks Number
landingPageClicks Landing Page Clicks Number
leadGenerationMailInterestedClicks Lead Generation Mail Interested Clicks Number
otherEngagements _Not Mapped _ Number
viralTotalEngagements _Not Mapped _ Number
sends Sends Number
opens Opens Number
actionClicks Action Clicks In Mail Number
adUnitClicks Ad Unit Clicks In Mail Number
textUrlClicks Text URL Clicks Number
viralImpressions _Not Mapped _ Number
videoViews Video Views Number
videoFirstQuartileCompletions Video Completions 25 Number
videoMidpointCompletions Video Completions 50 Number
videoThirdQuartileCompletions Video Completions 75 Number
videoCompletions Video Fully Played Number
fullScreenPlays Full Screen Video Plays Number

Media Conversion

note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more

API Source Field Name Displayed Field Name Type
id.advertiser Advertiser ID Text
name Advertiser Name Text
name Campaign Name Text
id.campaign Campaign Id Text
runSchedule.start Campaign Start Date DateTime
runSchedule.end Campaign End Date DateTime
status.campaign Campaign Status Text
name Media Buy Text
id.mediabuy Media Buy Id Text
type Media Buy Type Text
dailyBudget.amount Media Buy Daily Budget Text
runSchedule.start Media Buy Start Date Date
runSchedule.end Media Buy End Date Date
status.mediabuy Media Buy Status Text
AD_MEMBER_COMPANY_SIZE Engaged Audience Company Size Text
AD_MEMBER_COMPANY Engaged Audience Company Text
AD_MEMBER_COUNTY Engaged Audience Country Text
AD_MEMBER_INDUSTRY Engaged Audience Industry Text
AD_MEMBER_JOB_TITLE Engaged Audience Job Text
AD_MEMBER_REGION Engaged Audience Region Text
unitCost Max Bid Text
Name Ad Name Text
id.ad Ad Id Text
AdFormat Ad Format Text
landingPage Ad Creative Click Url Text
thumbnail Ad Creative Image Text
CreativeText Creative Text Text
callToActionText Headline Text
currency Currency Currency
Id.conversion Conversion Tag Id Text
Name Conversion Tag Name Text
conversionValueInLocalCurrency Revenue Number
externalWebsiteConversions Conversions Number
externalWebsitePostClickConversions Post Click Conversions Number
externalWebsitePostViewConversions Post Impression Conversions Number