---
schema_version: "1"
id: 82902379116397cc60869b2c6656aacf838bb579b4b0364e69c8298aa8ce7290
title: LinkedIn Ads Field Mappings
collection: developer
version: current
locale: en-us
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canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-linkedinadsemi-fieldmapping.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 280efb9958ef3b50974066da221f9ad469a422791f1628e0ca47082f03f5c624
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# LinkedIn Ads Field Mappings

## Media Delivery

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name              | Displayed Field                        | Type     |
| ---------------------------------- | -------------------------------------- | -------- |
| name                               | Advertiser Name                        | Text     |
| name                               | Campaign Name                          | Text     |
| id.campaign                        | Campaign Id                            | Text     |
| runSchedule.start                  | Campaign Start Date                    | DateTime |
| runSchedule.end                    | Campaign End Date                      | DateTime |
| status.campaign                    | Campaign Status                        | Text     |
| name                               | Media Buy                              | Text     |
| id.mediabuy                        | Media Buy Id                           | Text     |
| type                               | Media Buy Type                         | Text     |
| dailyBudget.amount                 | Media Buy Daily Budget                 | Text     |
| runSchedule.start                  | Media Buy Start Date                   | Date     |
| runSchedule.end                    | Media Buy End Date                     | Date     |
| status.mediabuy                    | Media Buy Status                       | Text     |
| AD_MEMBER_COMPANY_SIZE             | Engaged Audience Company Size          | Text     |
| AD_MEMBER_COMPANY                  | Engaged Audience Company               | Text     |
| AD_MEMBER_COUNTY                   | Engaged Audience Country               | Text     |
| AD_MEMBER_INDUSTRY                 | Engaged Audience Industry              | Text     |
| AD_MEMBER_JOB_TITLE                | Engaged Audience Job                   | Text     |
| AD_MEMBER_REGION                   | Engaged Audience Region                | Text     |
| unitCost                           | Max Bid                                | Text     |
| Name                               | Ad Name                                | Text     |
| id.ad                              | Ad Id                                  | Text     |
| AdFormat                           | Ad Format                              | Text     |
| landingPage                        | Ad Creative Click Url                  | Text     |
| thumbnail                          | Ad Creative Image                      | Text     |
| CreativeText                       | Creative Text                          | Text     |
| callToActionText                   | Headline                               | Text     |
| currency                           | Currency                               | Currency |
| oneClickLeadFormOpens              | One Click Lead Form Opens              | Number   |
| oneClickLeads                      | One Click Leads                        | Number   |
| impressions                        | Impressions                            | Number   |
| clicks                             | Clicks                                 | Number   |
| costInLocalCurrency                | Spend                                  | Number   |
| likes                              | Social Post Likes                      | Number   |
| comments                           | Social Post Comments                   | Number   |
| shares                             | Social Post Shares                     | Number   |
| follows                            | Social Follows                         | Number   |
| companyPageClicks                  | Social Total Engagement                | Number   |
| videoStarts                        | Video Plays                            | Number   |
| companyPageClicks                  | View Companies Clicks                  | Number   |
| landingPageClicks                  | Landing Page Clicks                    | Number   |
| leadGenerationMailInterestedClicks | Lead Generation Mail Interested Clicks | Number   |
| otherEngagements                   | _Not Mapped _                          | Number   |
| viralTotalEngagements              | _Not Mapped _                          | Number   |
| sends                              | Sends                                  | Number   |
| opens                              | Opens                                  | Number   |
| actionClicks                       | Action Clicks In Mail                  | Number   |
| adUnitClicks                       | Ad Unit Clicks In Mail                 | Number   |
| textUrlClicks                      | Text URL Clicks                        | Number   |
| viralImpressions                   | _Not Mapped _                          | Number   |
| videoViews                         | Video Views                            | Number   |
| videoFirstQuartileCompletions      | Video Completions 25                   | Number   |
| videoMidpointCompletions           | Video Completions 50                   | Number   |
| videoThirdQuartileCompletions      | Video Completions 75                   | Number   |
| videoCompletions                   | Video Fully Played                     | Number   |
| fullScreenPlays                    | Full Screen Video Plays                | Number   |

## Media Conversion

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name               | Displayed Field Name          | Type     |
| ----------------------------------- | ----------------------------- | -------- |
| id.advertiser                       | Advertiser ID                 | Text     |
| name                                | Advertiser Name               | Text     |
| name                                | Campaign Name                 | Text     |
| id.campaign                         | Campaign Id                   | Text     |
| runSchedule.start                   | Campaign Start Date           | DateTime |
| runSchedule.end                     | Campaign End Date             | DateTime |
| status.campaign                     | Campaign Status               | Text     |
| name                                | Media Buy                     | Text     |
| id.mediabuy                         | Media Buy Id                  | Text     |
| type                                | Media Buy Type                | Text     |
| dailyBudget.amount                  | Media Buy Daily Budget        | Text     |
| runSchedule.start                   | Media Buy Start Date          | Date     |
| runSchedule.end                     | Media Buy End Date            | Date     |
| status.mediabuy                     | Media Buy Status              | Text     |
| AD_MEMBER_COMPANY_SIZE              | Engaged Audience Company Size | Text     |
| AD_MEMBER_COMPANY                   | Engaged Audience Company      | Text     |
| AD_MEMBER_COUNTY                    | Engaged Audience Country      | Text     |
| AD_MEMBER_INDUSTRY                  | Engaged Audience Industry     | Text     |
| AD_MEMBER_JOB_TITLE                 | Engaged Audience Job          | Text     |
| AD_MEMBER_REGION                    | Engaged Audience Region       | Text     |
| unitCost                            | Max Bid                       | Text     |
| Name                                | Ad Name                       | Text     |
| id.ad                               | Ad Id                         | Text     |
| AdFormat                            | Ad Format                     | Text     |
| landingPage                         | Ad Creative Click Url         | Text     |
| thumbnail                           | Ad Creative Image             | Text     |
| CreativeText                        | Creative Text                 | Text     |
| callToActionText                    | Headline                      | Text     |
| currency                            | Currency                      | Currency |
| Id.conversion                       | Conversion Tag Id             | Text     |
| Name                                | Conversion Tag Name           | Text     |
| conversionValueInLocalCurrency      | Revenue                       | Number   |
| externalWebsiteConversions          | Conversions                   | Number   |
| externalWebsitePostClickConversions | Post Click Conversions        | Number   |
| externalWebsitePostViewConversions  | Post Impression Conversions   | Number   |