Create activation targets and activate your Data 360 segments to LinkedIn Campaign Manager for targeted advertising.
- Available with add-on license: Ad Audiences
Data Type(s)
- Structured
Data Direction
The direction of available connection methods.
Data Out
Create a connection for activating data to external platforms.
Supported connection method(s):
-
Incremental
-
Direct API
As your segments refresh, Data 360 sends incremental updates via the LinkedIn DMP Segment Users API for audience lists and the LinkedIn DMP Segment Companies API for company list targeting. This connection also supports a full refresh to reload all information.
Connector Setup
Instructions for adding and configuring your connector.
Restrictions and Requirements
- Minimum Audience Size: 300 matched users. See LinkedIn Matched Audiences Overview.
- Audience Time to Live (TTL): LinkedIn updates the status of your audiences based on when they were last updated. See Matched Audiences status definitions.
Audience Segment Activation
Create activations for audience segments to target known users with ad campaigns.
Attribute Keys and Encryption
You can activate these attributes to LinkedIn Campaign Manager, along with related details. For more information, see LinkedIn DMP Segment Users.
| Attribute Display Name | Description | Suggested DMO Mapping | Data Type | Encryption State for Activation | Optional or Required |
|---|---|---|---|---|---|
| EmailAddress | Email address of the user | ContactPointEmail > EmailAddress | String (SHA256: 64 chars, SHA512: 128 chars) | Encrypted with SHA256 | Required |
| GOOGLE_AID | Google Mobile Advertising ID | Device > AdvertiserId | String (max 32 characters, lowercase) | None | Optional |
| firstName | First name of the user | Individual > FirstName | String (max 35 characters) | None | Optional |
| lastName | Last name of the user | Individual > LastName | String (max 35 characters) | None | Optional |
| title | Professional job title | AccountContact > Title | String (max 100 characters) | None | Optional |
| company | Company the user works for | Account > AccountName | String (max 50 characters) | None | Optional |
| country | The user's location country | ContactPointAddress > alpha2CountryCode | String (ISO 3166-1 alpha-2) | None | Optional |
The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.
Company List Activation
Activate company lists to build and deliver dynamic lists of companies for targeting on the LinkedIn platform. Marketers use Company List activation to target cohorts of LinkedIn users based on the associated firms. Data 360 supports encrypted delivery of Account Name and other Account metadata to ensure accurate matching.
Attribute Keys and Encryption
You can activate these attributes to LinkedIn Campaign Manager for company lists. For more information, see LinkedIn DMP Segment Companies.
| Attribute Display Name | Description | Suggested DMO Mapping | Data Type | Encryption State for Activation | Optional or Required |
|---|---|---|---|---|---|
| companyName | Name of the company/account | Account > AccountName | String | Encrypted with SHA256 | Required |
| companyWebsiteDomain | The company's website domain | Account > AccountWebsiteURL | String (URL format) | None | Optional |
| companyEmailDomain | The company's email domain | ContactPointEmail > EmailDomain | String (URL format) | None | Optional |
| companyPageUrl | The URL of the company's LinkedIn Page | String (max 100 characters, URL format) | None | Optional | |
| stockSymbol | The company's stock symbol | String (max 5 characters) | None | Optional | |
| city | The company's location city | List[String] (max 3 items, each max 50 characters) | None | Optional | |
| state | The company's location state | ContactPointAddress > CityName | String (max 50 characters) | None | Optional |
| country | The company's location country | ContactPointAddress > alpha2CountryCode | String (ISO 3166-1 alpha-2) | None | Optional |