--- schema_version: "1" id: 379281a5ddc5dd776b03e5fbbf10e22580ce85280c66cff66e4764ef7ad2a93f title: LinkedIn Activation Connector collection: developer version: current locale: en-us portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/linkedinadaudiences/c360-a-linkedinadaudiences-connector.md canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-linkedinadaudiences-connector.html source_site: developer.salesforce.com content_type: documentation content_hash: 1367cd82d2b3194251f81eea80945f7e338700bec6933a283cb403b0e0ef7907 products: - Data 360 Integration Guide - Data 360 Developer Documentation --- # ![LinkedIn Activation Connector](https://developer.salesforce.com/media/data-cloud-int/icons/LinkedinAds.svg '{"class": "image-icon-lg", "title": "LinkedIn Activation Connector"}') LinkedIn Activation Connector Create activation targets and activate your Data 360 segments to LinkedIn Campaign Manager for targeted advertising. - Available with add-on license: Ad Audiences ## Data Type(s) - Structured ## Data Direction The direction of available connection methods. ### Data Out Create a connection for activating data to external platforms. Supported connection method(s): - Incremental - Direct API As your segments refresh, Data 360 sends incremental updates via the [LinkedIn DMP Segment Users API](https://learn.microsoft.com/en-us/linkedin/marketing/matched-audiences/create-and-manage-segment-users) for audience lists and the [LinkedIn DMP Segment Companies API](https://learn.microsoft.com/en-us/linkedin/marketing/matched-audiences/create-and-manage-segment-companies) for company list targeting. This connection also supports a full refresh to reload all information. ## Connector Setup Instructions for adding and configuring your connector. 1. [Set Up a Connection to LinkedIn Campaign Manager](/docs/data/data-cloud-int/guide/c360-a-linkedinadaudiences-setup.html) ## Restrictions and Requirements - **Minimum Audience Size**: 300 matched users. See [LinkedIn Matched Audiences Overview](https://learn.microsoft.com/en-us/linkedin/marketing/integrations/matched-audiences/matched-audiences). - **Audience Time to Live (TTL)**: LinkedIn updates the status of your audiences based on when they were last updated. See [Matched Audiences status definitions](https://www.linkedin.com/help/lms/answer/a795242). ## Audience Segment Activation Create activations for audience segments to target known users with ad campaigns. ### Attribute Keys and Encryption You can activate these attributes to LinkedIn Campaign Manager, along with related details. For more information, see [LinkedIn DMP Segment Users](https://learn.microsoft.com/en-us/linkedin/marketing/matched-audiences/create-and-manage-segment-users?view=li-lms-2026-02&tabs=http). | Attribute Display Name | Description | Suggested DMO Mapping | Data Type | Encryption State for Activation | Optional or Required | | ---------------------- | ---------------------------- | --------------------------------------- | -------------------------------------------- | ------------------------------- | -------------------- | | EmailAddress | Email address of the user | ContactPointEmail > EmailAddress | String (SHA256: 64 chars, SHA512: 128 chars) | Encrypted with SHA256 | Required | | GOOGLE_AID | Google Mobile Advertising ID | Device > AdvertiserId | String (max 32 characters, lowercase) | None | Optional | | firstName | First name of the user | Individual > FirstName | String (max 35 characters) | None | Optional | | lastName | Last name of the user | Individual > LastName | String (max 35 characters) | None | Optional | | title | Professional job title | AccountContact > Title | String (max 100 characters) | None | Optional | | company | Company the user works for | Account > AccountName | String (max 50 characters) | None | Optional | | country | The user's location country | ContactPointAddress > alpha2CountryCode | String (ISO 3166-1 alpha-2) | None | Optional | The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360. ## Company List Activation Activate company lists to build and deliver dynamic lists of companies for targeting on the LinkedIn platform. Marketers use Company List activation to target cohorts of LinkedIn users based on the associated firms. Data 360 supports encrypted delivery of Account Name and other Account metadata to ensure accurate matching. ### Attribute Keys and Encryption You can activate these attributes to LinkedIn Campaign Manager for company lists. For more information, see [LinkedIn DMP Segment Companies](https://learn.microsoft.com/en-us/linkedin/marketing/matched-audiences/create-and-manage-segment-companies?view=li-lms-2026-04&tabs=http). | Attribute Display Name | Description | Suggested DMO Mapping | Data Type | Encryption State for Activation | Optional or Required | | ---------------------- | -------------------------------------- | --------------------------------------- | -------------------------------------------------- | ------------------------------- | -------------------- | | companyName | Name of the company/account | Account > AccountName | String | Encrypted with SHA256 | Required | | companyWebsiteDomain | The company's website domain | Account > AccountWebsiteURL | String (URL format) | None | Optional | | companyEmailDomain | The company's email domain | ContactPointEmail > EmailDomain | String (URL format) | None | Optional | | companyPageUrl | The URL of the company's LinkedIn Page | | String (max 100 characters, URL format) | None | Optional | | stockSymbol | The company's stock symbol | | String (max 5 characters) | None | Optional | | city | The company's location city | | List[String] (max 3 items, each max 50 characters) | None | Optional | | state | The company's location state | ContactPointAddress > CityName | String (max 50 characters) | None | Optional | | country | The company's location country | ContactPointAddress > alpha2CountryCode | String (ISO 3166-1 alpha-2) | None | Optional |