Media Delivery
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| Day | Delivery Engagement Summary Date Time | DateTime |
| adaccountId | Advertiser Id | Text |
| adaccountName | Advertiser Name | Text |
| Campaign ID | Campaign Id | Text |
| Campaign name | Name | Text |
| Campaign objective | Campaign Method | Text |
| Currency | Currency | Text |
| configuredStatus | Campaign Status | Text |
| startDate | Campaign Start Date | DateTime |
| endDate | Campaign End Date | DateTime |
| spendingLimitMicro | Budgeted Cost Amount | Number |
| Ad group ID | Media Buy Id | Text |
| Ad group name | Media Buy Name | Text |
| mediaApp | Media Buy Format | Text |
| configuredStatus | Media Buy Status | Text |
| bidType | Media Buy Cost Model | Text |
| bidStrategy | Media Buy Type | Text |
| autoBidType | Media Buy Category | Text |
| targetingMode + the ones selected | Targeting Id | Text |
| targetingMode | Targeted Segment Type | Text |
| genders | Gender | Text |
| ageMin-ageMax | Age | Text |
| country | Location | Text |
| interests | Interests | Text |
| behaviors | Unmapped | Text |
| userOs | DeviceType | Text |
| Ad ID | Ad Id | Text |
| Ad name | Name | Text |
| Title | Headline | Text |
| longTitle | Ad Creative Title Name | Text |
| Description | Ad Creative Text | Text |
| mediaId | Unmapped | Text |
| configuredStatus | Ad Creative Status | Text |
| Creative Id | Unmapped | Text |
| creativeFormat | creativeFormat | Text |
| callToAction | Ad Creative Call To Action | Text |
| Hash (For all formats) | Ad Creative Image Name | Text |
| URL (For all formats) | Ad Creative Image | Text |
| landingPageUrl | Ad Creative Url | Text |
| clickUrl | Ad Creative Click Url | Text |
| 3-second video views | Video Views 3S | Number |
| Clicks | Clicks | Number |
| Cost | Spend | Number |
| Impressions | Impressions | Number |
| Viewable Impressions | Clicks | Number |
| reach | Reach | Number |
| Frequency | Frequency | Number |
| videoStart | Video Plays | Number |
| Watches at 100% | Video Fully Played | Number |
| Watches at 25% | Video Completions 25 | Number |
| Watches at 50% | Video Completions 50 | Number |
| Watches at 75% | Video Completions 75 | Number |
| Watches at 95% | Unmapped | Number |
Media Conversions
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| Day | Conversion Engagement Summary Date Time | DateTime |
| adaccountId | Advertiser Id | Text |
| adaccountName | Advertiser Name | Text |
| Campaign ID | Campaign Id | Text |
| Campaign name | Name | Text |
| Campaign objective | Campaign Method | Text |
| Currency | Currency | Text |
| configuredStatus | Campaign Status | Text |
| startDate | Campaign Start Date | DateTime |
| endDate | Campaign End Date | DateTime |
| spendingLimitMicro | Budgeted Cost Amount | Number |
| Ad group ID | Media Buy Id | Text |
| Ad group name | Media Buy Name | Text |
| mediaApp | Media Buy Format | Text |
| configuredStatus | Media Buy Status | Text |
| bidType | Media Buy Cost Model | Text |
| bidStrategy | Media Buy Type | Text |
| autoBidType | Media Buy Category | Text |
| targetingMode + the ones selected | Targeting Id | Text |
| targetingMode | Targeted Segment Type | Text |
| genders | Gender | Text |
| ageMin-ageMax | Age | Text |
| country | Location | Text |
| interests | Interests | Text |
| behaviors | Unmapped | Text |
| userOs | DeviceType | Text |
| Ad ID | Ad Id | Text |
| Ad name | Name | Text |
| Title | Headline | Text |
| longTitle | Ad Creative Title Name | Text |
| Description | Ad Creative Text | Text |
| mediaId | Unmapped | Text |
| configuredStatus | Ad Creative Status | Text |
| Creative Id | Unmapped | Text |
| creativeFormat | creativeFormat | Text |
| callToAction | Ad Creative Call To Action | Text |
| Hash (For all formats) | Ad Creative Image Name | Text |
| URL (For all formats) | Ad Creative Image | Text |
| landingPageUrl | Ad Creative Url | Text |
| clickUrl | Ad Creative Click Url | Text |
| Installs, View home screen, Category view, View product, Search, Add-to-cart, Purchase, Level achieved, Tutorial complete | Conversion Tag Name | Text |
| Installs, View home screen, Category view, View product, Search, Add-to-cart, Purchase, Level achieved, Tutorial complete | Ad Conversion Tag Id | Text |
| Installs, View home screen, Category view, View product, Search, Add-to-cart, Purchase, Level achieved, Tutorial complete | Conversions | Number |
| Installs (clicks) | Post click Conversion | Number |
| Installs (views) | Post Impression Conversion | Number |