Google Search Ads 360 Field Mapping

Media Delivery

note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more

API Source Field Name Displayed Field Name Type
date Date DateTime
ACCOUNT_ID Campaign Advertiser Id Text
customer.resource_name Campaign Advertiser Text
id Campaign Id, Media Buy Campaign Id Text
name Campaign Name Text
campaign_budget Budgeted Cost Amount Number
campaign.bidding_strategy_type Campaign Method Text
currency_code Currency Text
campaign.advertising_channel_type Campaign Type Text
labels Campaign Group Text
start_date Campaign Start Date Text
end_date Campaign End Date Text
status Campaign Status Text
agency Agency Name Text
id Media Buy Id Text
name Media Buy Name Text
ad_group.type Media Buy Type Text
ad_group.status Media Buy Status Text
ad_network_type Media Buy Category Text
start_date Start Date DateTime
end_date End Date DateTime
ad_group.engine_id Ad Site Id Text
ad_group.engine_status Ad Site Category Text
customer.account_type Name Text
device Device Category,Device Type Configuration Id Text
ad_group_criterion.gender.type Targeting Gender Text
ad_group_criterion.age_range.type Targeting Age Text
ad_group_criterion.criterion_id Targeting Id Text
ad_group_criterion.user_list.user_list Unmapped Text
ad_group_criterion.type Targeted Segment Type Text
ad_group_criterion.keyword.text Keywords Text
geo_target_country Location Text
impressions Impressions Number
clicks Clicks Number
cost_micros Spend Number
search_absolute_top_impression_share Unmapped Number
search_budget_lost_absolute_top_impression_share Unmapped Number
search_budget_lost_impression_share Search Budget Lost Impression Share Number
search_budget_lost_top_impression_share Unmapped Number
search_impression_share Search Impression Share Number
search_rank_lost_absolute_top_impression_share Unmapped Number
search_rank_lost_impression_share Search Rank Lost Impression Share Number
search_rank_lost_top_impression_share Unmapped Number
search_top_impression_share Unmapped Number
metrics.average_quality_score Unmapped Number

Media Conversion

note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more

API Source Field Name Displayed Field Name Type
date Date DateTime
ACCOUNT_ID Campaign Advertiser Id Text
customer.resource_name Campaign Advertiser Text
id Campaign Id, Media Buy Campaign Id Text
name Campaign Name Text
campaign_budget Budgeted Cost Amount Number
campaign.bidding_strategy_type Campaign Method Text
currency_code Currency Text
campaign.advertising_channel_type Campaign Type Text
labels Campaign Group Text
start_date Campaign Start Date Text
end_date Campaign End Date Text
status Campaign Status Text
agency Agency Name Text
id Media Buy Id Text
name Media Buy Name Text
ad_group.type Media Buy Type Text
ad_group.status Media Buy Status Text
ad_network_type Media Buy Category Text
start_date Start Date DateTime
end_date End Date DateTime
ad_group.engine_id Ad Site Id Text
ad_group.engine_status Ad Site Category Text
customer.account_type Name Text
device Device Category,Device Type Configuration Id Text
ad_group_criterion.gender.type Targeting Gender Text
ad_group_criterion.age_range.type Targeting Age Text
ad_group_criterion.criterion_id Targeting Id Text
ad_group_criterion.user_list.user_list Unmapped Text
ad_group_criterion.type Targeted Segment Type Text
ad_group_criterion.keyword.text Keywords Text
geo_target_country Location Text
conversion_action Conversion Tag Id Text
conversion_action_name Conversion Tag Name Text
conversion_action_category Conversion Tag Category Text
metrics.client_account_conversions Post Click Conversions Number
metrics.client_account_view_through_conversions Post Impression Conversions Number
getMetrics().getAllConversions()) Conversions Number
getMetrics().getAllConversionsValue()) Revenue Number
conversions Unmapped Number
conversions_value Unmapped Number
cross_device_conversions Unmapped Number
cross_device_conversions_value Unmapped Number