--- schema_version: "1" id: 25a3d94cc1bc2f8471f23a9e355a7efe392598c0053a6e61c4e3be3d53c8c250 title: Google Search Ads 360 Field Mapping collection: developer version: current locale: en-us portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/googlesa360mi/c360-a-googlesa360mi-fieldmapping.md canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-googlesa360mi-fieldmapping.html source_site: developer.salesforce.com content_type: documentation content_hash: 406dc0285aa406234acd3d766313df82cf11583ad51b5eb82df6a302cecd8ac3 products: - Data 360 Integration Guide - Data 360 Developer Documentation --- # Google Search Ads 360 Field Mapping ## Media Delivery **note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5) | API Source Field Name | Displayed Field Name | Type | |--------------------------------------|---------------------------------------|-----------| | date | Date | DateTime | | ACCOUNT_ID | Campaign Advertiser Id | Text | | customer.resource_name | Campaign Advertiser | Text | | id | Campaign Id, Media Buy Campaign Id | Text | | name | Campaign Name | Text | | campaign_budget | Budgeted Cost Amount | Number | | campaign.bidding_strategy_type | Campaign Method | Text | | currency_code | Currency | Text | | campaign.advertising_channel_type | Campaign Type | Text | | labels | Campaign Group | Text | | start_date | Campaign Start Date | Text | | end_date | Campaign End Date | Text | | status | Campaign Status | Text | | agency | Agency Name | Text | | id | Media Buy Id | Text | | name | Media Buy Name | Text | | ad_group.type | Media Buy Type | Text | | ad_group.status | Media Buy Status | Text | | ad_network_type | Media Buy Category | Text | | start_date | Start Date | DateTime | | end_date | End Date | DateTime | | ad_group.engine_id | Ad Site Id | Text | | ad_group.engine_status | Ad Site Category | Text | | customer.account_type | Name | Text | | device | Device Category,Device Type Configuration Id | Text | | ad_group_criterion.gender.type | Targeting Gender | Text | | ad_group_criterion.age_range.type | Targeting Age | Text | | ad_group_criterion.criterion_id | Targeting Id | Text | | ad_group_criterion.user_list.user_list | *Unmapped* | Text | | ad_group_criterion.type | Targeted Segment Type | Text | | ad_group_criterion.keyword.text | Keywords | Text | | geo_target_country | Location | Text | | impressions | Impressions | Number | | clicks | Clicks | Number | | cost_micros | Spend | Number | | search_absolute_top_impression_share | *Unmapped* | Number | | search_budget_lost_absolute_top_impression_share | *Unmapped* | Number | | search_budget_lost_impression_share | Search Budget Lost Impression Share | Number | | search_budget_lost_top_impression_share | *Unmapped* | Number | | search_impression_share | Search Impression Share | Number | | search_rank_lost_absolute_top_impression_share | *Unmapped* | Number | | search_rank_lost_impression_share | Search Rank Lost Impression Share | Number | | search_rank_lost_top_impression_share | *Unmapped* | Number | | search_top_impression_share | *Unmapped* | Number | | metrics.average_quality_score | *Unmapped* | Number | ## Media Conversion **note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5) | API Source Field Name | Displayed Field Name | Type | |--------------------------------------|---------------------------------------|-----------| | date | Date | DateTime | | ACCOUNT_ID | Campaign Advertiser Id | Text | | customer.resource_name | Campaign Advertiser | Text | | id | Campaign Id, Media Buy Campaign Id | Text | | name | Campaign Name | Text | | campaign_budget | Budgeted Cost Amount | Number | | campaign.bidding_strategy_type | Campaign Method | Text | | currency_code | Currency | Text | | campaign.advertising_channel_type | Campaign Type | Text | | labels | Campaign Group | Text | | start_date | Campaign Start Date | Text | | end_date | Campaign End Date | Text | | status | Campaign Status | Text | | agency | Agency Name | Text | | id | Media Buy Id | Text | | name | Media Buy Name | Text | | ad_group.type | Media Buy Type | Text | | ad_group.status | Media Buy Status | Text | | ad_network_type | Media Buy Category | Text | | start_date | Start Date | DateTime | | end_date | End Date | DateTime | | ad_group.engine_id | Ad Site Id | Text | | ad_group.engine_status | Ad Site Category | Text | | customer.account_type | Name | Text | | device | Device Category,Device Type Configuration Id | Text | | ad_group_criterion.gender.type | Targeting Gender | Text | | ad_group_criterion.age_range.type | Targeting Age | Text | | ad_group_criterion.criterion_id | Targeting Id | Text | | ad_group_criterion.user_list.user_list | *Unmapped* | Text | | ad_group_criterion.type | Targeted Segment Type | Text | | ad_group_criterion.keyword.text | Keywords | Text | | geo_target_country | Location | Text | | conversion_action | Conversion Tag Id | Text | | conversion_action_name | Conversion Tag Name | Text | | conversion_action_category | Conversion Tag Category | Text | | metrics.client_account_conversions | Post Click Conversions | Number | | metrics.client_account_view_through_conversions | Post Impression Conversions | Number | | getMetrics().getAllConversions()) | Conversions | Number | | getMetrics().getAllConversionsValue()) | Revenue | Number | | conversions | *Unmapped* | Number | | conversions_value | *Unmapped* | Number | | cross_device_conversions | *Unmapped* | Number | | cross_device_conversions_value | *Unmapped* | Number |