Media Delivery
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| Ad | Strategy Name | Text |
| AdStatus | Unmapped | Text |
| AdType | Ad Strategy Group | Text |
| Advertiser | Advertiser Name | Text |
| AdvertiserGroup | Campaign Group | Text |
| App | Ad Site Network | Text |
| Asset | Exchange Name | Text |
| AssetCategory | Ad Exchange Group | Text |
| Campaign | Campaign Name | Text |
| CampaignEndDate | Campaign End Date | DateTime |
| CampaignStartDate | Campaign Start Date | DateTime |
| City | Engaged Audience City | Text |
| ContentCategory | Media Buy Category | Text |
| Country | Engaged Audience Country | Text |
| Creative | Ad Name | Text |
| CreativeEndDate | Unmapped | Date |
| CreativeSize | Unmapped | Text |
| CreativeStartDate | Unmapped | Date |
| CreativeType | Ad Format | Text |
| CreativeVersion | Ad Group | Text |
| Date | Day Time | Day Time |
| PackageRoadblock | Media Buy Package | Text |
| PackageRoadblockStrategy | Unmapped | Text |
| PackageRoadblockTotalBookedUnits | Unmapped | Text |
| Placement | Media Buy Name | Text |
| PlacementCompatibility | Unmapped | Text |
| PlacementCostStructure | Media Buy Cost Model | Text |
| PlacementEndDate | Media Buy End Date | Date |
| PlacementSize | Media Buy Size | Text |
| PlacementStartDate | Media Buy Start Date | Date |
| PlacementStrategy | Media Buy Type | Text |
| Site | Site Name | Text |
| State | Engaged Audience Region | Text |
| AdId | Strategy Id | Text |
| AdvertiserId | Advertiser ID | Text |
| AssetId | Exchange Id | Text |
| CampaignId | Campaign Id | Text |
| CreativeId | Ad Id | Text |
| PackageRoadblockId | Media Buy Package Id | Text |
| PlacementId | Media Buy Id | Text |
| SiteId | Site Id | Text |
| Clicks | Clicks | Number |
| Impressions | Impressions | Number |
| RichMediaBackupImages | Rich Media Backup Images | Number |
| RichMediaClicks | Rich Media Clicks | Number |
| RichMediaCodeServes | Rich Media Code Serves | Number |
| RichMediaCustomCounters | Rich Media Custom Events | Number |
| RichMediaCustomExits | Rich Media Custom Exits | Number |
| RichMediaCustomTimers | Rich Media Custom Timers | Number |
| RichMediaDisplayTime | Rich Media Display Time | Number |
| RichMediaEngagements | Rich Media Engagements | Number |
| RichMediaEventCounters | Rich Media Events | Number |
| RichMediaExpansionTime | Rich Media Expansion Time | Number |
| RichMediaExpansions | Rich Media Expansions | Number |
| RichMediaFullScreenImpressions | Rich Media Full Screen Impressions | Number |
| RichMediaFullScreenVideoCompletes | Rich Media Full Screen Video Completes | Number |
| RichMediaFullScreenVideoPlays | Rich Media Full Screen Video Plays | Number |
| RichMediaHtml5Impressions | Rich Media HTML5 Impressions | Number |
| RichMediaImpressions | Rich Media Impressions | Number |
| RichMediaInteractionTime | Rich Media Interaction Time | Number |
| RichMediaInteractions | Rich Media Interactions | Number |
| RichMediaInteractiveImpressions | Rich Media Interactive Impressions | Number |
| RichMediaManualCloses | Rich Media Manual Closes | Number |
| RichMediaScrolls | Rich Media Scrolls | Number |
| RichMediaTrueViewViews | Video True Views | Number |
| RichMediaVideoCompanionClicks | Rich Media Video Companion Clicks | Number |
| RichMediaVideoCompletions | Rich Media Video Completions | Number |
| RichMediaVideoFirstQuartileCompletes | Rich Media Video First Qtr Completes | Number |
| RichMediaVideoFullScreens | Rich Media Video Full Screens | Number |
| RichMediaVideoInteractions | Rich Media Video Interactions | Number |
| RichMediaVideoMidpoints | Rich Media Video Midpoints | Number |
| RichMediaVideoMutes | Video Mutes | Number |
| RichMediaVideoPauses | Video Pauses | Number |
| RichMediaVideoPlays | Video Plays | Number |
| RichMediaVideoProgressEvents | Rich Media Video Progress Events | Number |
| RichMediaVideoReplays | Rich Media Video Replays | Number |
| RichMediaVideoSkips | Video Skips | Number |
| RichMediaVideoStops | Video Stops | Number |
| RichMediaVideoUnmutes | Video Unmutes | Number |
| RichMediaVideoViews | Video Views | Number |
| BookedActivities | Unmapped | Number |
| BookedClicks | Unmapped | Number |
| BookedImpressions | BookedImpressions | Number |
| BookedViewableImpressions | Unmapped | Number |
| ClickDeliveryStatus | Unmapped | Number |
| DV360Cost | Unmapped | Number |
| DV360CostUsd | Unmapped | Number |
| MediaCost | Spend | Number |
| PlannedMediaCost | Media Buy Budget | Number |
Media Conversion
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| Activity | Conversion Tag Name | Text |
| ActivityGroup | Conversion Tag Category | Text |
| Ad | Strategy Name | Text |
| AdStatus | Not Mapped | Text |
| AdType | Ad Strategy Group | Text |
| Advertiser | Advertiser Name | Text |
| AdvertiserGroup | Campaign Group | Text |
| App | Ad Site Network | Text |
| Asset | Exchange Name | Text |
| AssetCategory | Exchange Category | Text |
| Campaign | Campaign Name | Text |
| CampaignEndDate | Campaign End Date | DateTime |
| CampaignExternalId | Not Mapped | Text |
| CampaignStartDate | Campaign Start Date | DateTime |
| City | Engaged Audience City | Text |
| ContentCategory | Media Buy Category | Text |
| Country | Engaged Audience Country | Text |
| Creative | Ad Name | Text |
| CreativeEndDate | Not Mapped | Date |
| CreativeSize | Not Mapped | Text |
| CreativeStartDate | Not Mapped | Date |
| CreativeType | Ad Format | Text |
| CreativeVersion | Ad Group | Text |
| Date | Day Time | Day Time |
| PackageRoadblock | Not Mapped | Text |
| PackageRoadblockStrategy | Not Mapped | Text |
| PackageRoadblockTotalBookedUnits | Not Mapped | Text |
| Placement | Media Buy Name | Text |
| PlacementCompatibility | Not Mapped | Text |
| PlacementCostStructure | Media Buy Cost Model | Text |
| PlacementEndDate | Media Buy End Date | Date |
| PlacementSize | Media Buy Size | Text |
| PlacementStartDate | Media Buy Start Date | Date |
| PlacementStrategy | Media Buy Type | Text |
| Site | Site Name | Text |
| State | Engaged Audience Region | Text |
| ActivityGroupId | Ad Conversion Tag Group | Text |
| ActivityId | Ad Conversion Tag Id | Text |
| AdId | Strategy Id | Text |
| AdvertiserId | Advertiser ID | Text |
| AssetId | Exchange Id | Text |
| CampaignId | Campaign Id | Text |
| CreativeId | Ad Id | Text |
| FloodlightConfigId | Not Mapped | Text |
| PackageRoadblockId | Media Buy Package | Text |
| PlacementId | Media Buy Id | Text |
| SiteId | Site Id | Text |
| ActivityClickThroughConversions | Post Click Conversions | Number |
| activityClickThroughRevenue | Post Click Revenue | Number |
| ActivityViewThroughConversions | Post Impression Conversions | Number |
| ActivityViewThroughRevenue | Post Impression Revenue | Number |
| RevenuePerClick | Not Mapped | Number |
| TotalConversions | Total Conversions | Number |
| TotalConversionsRevenue | Revenue | Number |
Verification
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| Ad | Strategy Name | Text |
| AdStatus | Not Mapped | Text |
| AdType | Ad Strategy Group | Text |
| Advertiser | Advertiser Name | Text |
| AdvertiserGroup | Campaign Group | Text |
| App | Ad Site Network | Text |
| Asset | Exchange Name | Text |
| AssetCategory | Ad Exchange Group | Text |
| Campaign | Campaign Name | Text |
| CampaignEndDate | Campaign End Date | DateTime |
| CampaignStartDate | Campaign Start Date | DateTime |
| City | Engaged Audience City | Text |
| ContentCategory | Media Buy Category | Text |
| Country | Engaged Audience Country | Text |
| Creative | Ad Name | Text |
| CreativeEndDate | Not Mapped | Date |
| CreativeSize | Not Mapped | Text |
| CreativeStartDate | Not Mapped | Date |
| CreativeType | Ad Format | Text |
| CreativeVersion | Ad Group | Text |
| Date | Day Time | Day Time |
| PackageRoadblock | Media Buy Package | Text |
| PackageRoadblockStrategy | Not Mapped | Text |
| PackageRoadblockTotalBookedUnits | Not Mapped | Text |
| Placement | Media Buy Name | Text |
| PlacementCompatibility | Not Mapped | Text |
| PlacementCostStructure | Media Buy Cost Model | Text |
| PlacementEndDate | Media Buy End Date | Date |
| PlacementSize | Media Buy Size | Text |
| PlacementStartDate | Media Buy Start Date | Date |
| PlacementStrategy | Media Buy Type | Text |
| Site | Site Name | Text |
| State | Engaged Audience Region | Text |
| AdId | Strategy Id | Text |
| AdvertiserId | Advertiser ID | Text |
| AssetId | Exchange Id | Text |
| CampaignId | Campaign Id | Text |
| CreativeId | Ad Id | Text |
| PackageRoadblockId | Media Buy Package Id | Text |
| PlacementId | Media Buy Id | Text |
| SiteId | Site Id | Text |
| ActiveViewCustomMetricMeasurableImpressions | ActiveViewCustomMetricMeasurableImpressions | Number |
| ActiveViewCustomMetricViewableImpressions | ActiveViewCustomMetricViewableImpressions | Number |
| ActiveViewEligibleImpressions | ActiveViewEligibleImpressions | Number |
| ActiveViewGroupmMeasurableImpressions | ActiveViewGroupmMeasurableImpressions | Number |
| ActiveViewGroupmTrvMeasurableImpressions | ActiveViewGroupmTrvMeasurableImpressions | Number |
| ActiveViewGroupmTrvViewableImpressions | ActiveViewGroupmTrvViewableImpressions | Number |
| ActiveViewGroupmViewableImpressions | ActiveViewGroupmViewableImpressions | Number |
| ActiveViewImpressionsAudibleAndVisibleAtCompletion | ActiveViewImpressionsAudibleAndVisibleAtCompletion | Number |
| ActiveViewImpressionsVisible10Seconds | ActiveViewImpressionsVisible10Seconds | Number |
| ActiveViewMeasurableImpressions | ActiveViewMeasurableImpressions | Number |
| ActiveViewNotMeasurableImpressions | ActiveViewNotMeasurableImpressions | Number |
| ActiveViewNotViewableImpressions | ActiveViewNotViewableImpressions | Number |
| ActiveViewViewableImpressions | ActiveViewViewableImpressions | Number |
| VerificationBlockedImpressions | Verification Blocked Impressions | Number |
| VerificationClassifiedImpressions | Verification Classified Impressions | Number |
| VerificationMeasurableImpressionsForAudio | Verification Measurable Impr For Audio | Number |
| VerificationMeasurableImpressionsForVideoPlayerLocation | Verificatn Meas Impr For Video Plyr Locn | Number |
| VerificationMeasurableImpressionsForVideoPlayerSize | Verificatn Meas Impr For Video Plyr Size | Number |
| VerificationPublisherProblems | Verification Publisher Problems | Number |
| VerificationReportingProblems | Verification Reporting Problems | Number |
| VerificationServingProblems | Verification Serving Problems | Number |
| VerificationVerifiableImpressions | Verification Verifiable Impressions | Number |
| VerificationVideoMutedAtStart | Verification Video Muted At Start | Number |
| VerificationVideoPlayerHdSizeImpressions | Verification Video Player HD Size Impr | Number |
| VerificationVideoPlayerLargeSizeImpressions | Verification Video Playr Large Size Impr | Number |
| VerificationVideoPlayerLocationAvgPixelsFromLeft | Not Mapped | Number |
| VerificationVideoPlayerLocationAvgPixelsFromTop | Not Mapped | Number |
| VerificationVideoPlayerSizeAvgHeight | Not Mapped | Number |
| VerificationVideoPlayerSizeAvgWidth | Not Mapped | Number |
| VerificationVideoPlayerSmallSizeImpressions | Verification Video Playr Small Size Impr | Number |
| VerificationWarnings | Not Mapped | Number |
| ActiveViewCustomMetricViewableRate | ActiveViewCustomMetricViewableRate | Number |
| ActiveViewImpressionDistributionNotMeasurable | Idst Std1 Impr Dstr Not Measurable | Number |
| ActiveViewImpressionDistributionNotViewable | Idst Std1 Impr Distribution Not Viewabl | Number |
| ActiveViewImpressionDistributionViewable | Idst Std1 Impr Distribution Viewable | Number |