---
schema_version: "1"
id: 832149dfab351cb236926711c13cd332a6bc888527414fbe666f4261a4576121
title: Google Campaign Manager 360 Field Mappings
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/googlecm360mi/c360-a-googlecm360-fieldmapping.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-googlecm360-fieldmapping.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 742d0df5ca914e6d556f2114ffa946bb80fdaf309adc933c137d6b414f3ec33a
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# Google Campaign Manager 360 Field Mappings

## Media Delivery

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name                | Displayed Field Name                   | Type     |
| ------------------------------------ | -------------------------------------- | -------- |
| Ad                                   | Strategy Name                          | Text     |
| AdStatus                             | _Unmapped_                             | Text     |
| AdType                               | Ad Strategy Group                      | Text     |
| Advertiser                           | Advertiser Name                        | Text     |
| AdvertiserGroup                      | Campaign Group                         | Text     |
| App                                  | Ad Site Network                        | Text     |
| Asset                                | Exchange Name                          | Text     |
| AssetCategory                        | Ad Exchange Group                      | Text     |
| Campaign                             | Campaign Name                          | Text     |
| CampaignEndDate                      | Campaign End Date                      | DateTime |
| CampaignStartDate                    | Campaign Start Date                    | DateTime |
| City                                 | Engaged Audience City                  | Text     |
| ContentCategory                      | Media Buy Category                     | Text     |
| Country                              | Engaged Audience Country               | Text     |
| Creative                             | Ad Name                                | Text     |
| CreativeEndDate                      | _Unmapped_                             | Date     |
| CreativeSize                         | _Unmapped_                             | Text     |
| CreativeStartDate                    | _Unmapped_                             | Date     |
| CreativeType                         | Ad Format                              | Text     |
| CreativeVersion                      | Ad Group                               | Text     |
| Date                                 | Day Time                               | Day Time |
| PackageRoadblock                     | Media Buy Package                      | Text     |
| PackageRoadblockStrategy             | _Unmapped_                             | Text     |
| PackageRoadblockTotalBookedUnits     | _Unmapped_                             | Text     |
| Placement                            | Media Buy Name                         | Text     |
| PlacementCompatibility               | _Unmapped_                             | Text     |
| PlacementCostStructure               | Media Buy Cost Model                   | Text     |
| PlacementEndDate                     | Media Buy End Date                     | Date     |
| PlacementSize                        | Media Buy Size                         | Text     |
| PlacementStartDate                   | Media Buy Start Date                   | Date     |
| PlacementStrategy                    | Media Buy Type                         | Text     |
| Site                                 | Site Name                              | Text     |
| State                                | Engaged Audience Region                | Text     |
| AdId                                 | Strategy Id                            | Text     |
| AdvertiserId                         | Advertiser ID                          | Text     |
| AssetId                              | Exchange Id                            | Text     |
| CampaignId                           | Campaign Id                            | Text     |
| CreativeId                           | Ad Id                                  | Text     |
| PackageRoadblockId                   | Media Buy Package Id                   | Text     |
| PlacementId                          | Media Buy Id                           | Text     |
| SiteId                               | Site Id                                | Text     |
| Clicks                               | Clicks                                 | Number   |
| Impressions                          | Impressions                            | Number   |
| RichMediaBackupImages                | Rich Media Backup Images               | Number   |
| RichMediaClicks                      | Rich Media Clicks                      | Number   |
| RichMediaCodeServes                  | Rich Media Code Serves                 | Number   |
| RichMediaCustomCounters              | Rich Media Custom Events               | Number   |
| RichMediaCustomExits                 | Rich Media Custom Exits                | Number   |
| RichMediaCustomTimers                | Rich Media Custom Timers               | Number   |
| RichMediaDisplayTime                 | Rich Media Display Time                | Number   |
| RichMediaEngagements                 | Rich Media Engagements                 | Number   |
| RichMediaEventCounters               | Rich Media Events                      | Number   |
| RichMediaExpansionTime               | Rich Media Expansion Time              | Number   |
| RichMediaExpansions                  | Rich Media Expansions                  | Number   |
| RichMediaFullScreenImpressions       | Rich Media Full Screen Impressions     | Number   |
| RichMediaFullScreenVideoCompletes    | Rich Media Full Screen Video Completes | Number   |
| RichMediaFullScreenVideoPlays        | Rich Media Full Screen Video Plays     | Number   |
| RichMediaHtml5Impressions            | Rich Media HTML5 Impressions           | Number   |
| RichMediaImpressions                 | Rich Media Impressions                 | Number   |
| RichMediaInteractionTime             | Rich Media Interaction Time            | Number   |
| RichMediaInteractions                | Rich Media Interactions                | Number   |
| RichMediaInteractiveImpressions      | Rich Media Interactive Impressions     | Number   |
| RichMediaManualCloses                | Rich Media Manual Closes               | Number   |
| RichMediaScrolls                     | Rich Media Scrolls                     | Number   |
| RichMediaTrueViewViews               | Video True Views                       | Number   |
| RichMediaVideoCompanionClicks        | Rich Media Video Companion Clicks      | Number   |
| RichMediaVideoCompletions            | Rich Media Video Completions           | Number   |
| RichMediaVideoFirstQuartileCompletes | Rich Media Video First Qtr Completes   | Number   |
| RichMediaVideoFullScreens            | Rich Media Video Full Screens          | Number   |
| RichMediaVideoInteractions           | Rich Media Video Interactions          | Number   |
| RichMediaVideoMidpoints              | Rich Media Video Midpoints             | Number   |
| RichMediaVideoMutes                  | Video Mutes                            | Number   |
| RichMediaVideoPauses                 | Video Pauses                           | Number   |
| RichMediaVideoPlays                  | Video Plays                            | Number   |
| RichMediaVideoProgressEvents         | Rich Media Video Progress Events       | Number   |
| RichMediaVideoReplays                | Rich Media Video Replays               | Number   |
| RichMediaVideoSkips                  | Video Skips                            | Number   |
| RichMediaVideoStops                  | Video Stops                            | Number   |
| RichMediaVideoUnmutes                | Video Unmutes                          | Number   |
| RichMediaVideoViews                  | Video Views                            | Number   |
| BookedActivities                     | _Unmapped_                             | Number   |
| BookedClicks                         | _Unmapped_                             | Number   |
| BookedImpressions                    | BookedImpressions                      | Number   |
| BookedViewableImpressions            | _Unmapped_                             | Number   |
| ClickDeliveryStatus                  | _Unmapped_                             | Number   |
| DV360Cost                            | _Unmapped_                             | Number   |
| DV360CostUsd                         | _Unmapped_                             | Number   |
| MediaCost                            | Spend                                  | Number   |
| PlannedMediaCost                     | Media Buy Budget                       | Number   |

## Media Conversion

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name            | Displayed Field Name        | Type     |
| -------------------------------- | --------------------------- | -------- |
| Activity                         | Conversion Tag Name         | Text     |
| ActivityGroup                    | Conversion Tag Category     | Text     |
| Ad                               | Strategy Name               | Text     |
| AdStatus                         | _Not Mapped_                | Text     |
| AdType                           | Ad Strategy Group           | Text     |
| Advertiser                       | Advertiser Name             | Text     |
| AdvertiserGroup                  | Campaign Group              | Text     |
| App                              | Ad Site Network             | Text     |
| Asset                            | Exchange Name               | Text     |
| AssetCategory                    | Exchange Category           | Text     |
| Campaign                         | Campaign Name               | Text     |
| CampaignEndDate                  | Campaign End Date           | DateTime |
| CampaignExternalId               | _Not Mapped_                | Text     |
| CampaignStartDate                | Campaign Start Date         | DateTime |
| City                             | Engaged Audience City       | Text     |
| ContentCategory                  | Media Buy Category          | Text     |
| Country                          | Engaged Audience Country    | Text     |
| Creative                         | Ad Name                     | Text     |
| CreativeEndDate                  | _Not Mapped_                | Date     |
| CreativeSize                     | _Not Mapped_                | Text     |
| CreativeStartDate                | _Not Mapped_                | Date     |
| CreativeType                     | Ad Format                   | Text     |
| CreativeVersion                  | Ad Group                    | Text     |
| Date                             | Day Time                    | Day Time |
| PackageRoadblock                 | _Not Mapped_                | Text     |
| PackageRoadblockStrategy         | _Not Mapped_                | Text     |
| PackageRoadblockTotalBookedUnits | _Not Mapped_                | Text     |
| Placement                        | Media Buy Name              | Text     |
| PlacementCompatibility           | _Not Mapped_                | Text     |
| PlacementCostStructure           | Media Buy Cost Model        | Text     |
| PlacementEndDate                 | Media Buy End Date          | Date     |
| PlacementSize                    | Media Buy Size              | Text     |
| PlacementStartDate               | Media Buy Start Date        | Date     |
| PlacementStrategy                | Media Buy Type              | Text     |
| Site                             | Site Name                   | Text     |
| State                            | Engaged Audience Region     | Text     |
| ActivityGroupId                  | Ad Conversion Tag Group     | Text     |
| ActivityId                       | Ad Conversion Tag Id        | Text     |
| AdId                             | Strategy Id                 | Text     |
| AdvertiserId                     | Advertiser ID               | Text     |
| AssetId                          | Exchange Id                 | Text     |
| CampaignId                       | Campaign Id                 | Text     |
| CreativeId                       | Ad Id                       | Text     |
| FloodlightConfigId               | _Not Mapped_                | Text     |
| PackageRoadblockId               | Media Buy Package           | Text     |
| PlacementId                      | Media Buy Id                | Text     |
| SiteId                           | Site Id                     | Text     |
| ActivityClickThroughConversions  | Post Click Conversions      | Number   |
| activityClickThroughRevenue      | Post Click Revenue          | Number   |
| ActivityViewThroughConversions   | Post Impression Conversions | Number   |
| ActivityViewThroughRevenue       | Post Impression Revenue     | Number   |
| RevenuePerClick                  | _Not Mapped_                | Number   |
| TotalConversions                 | Total Conversions           | Number   |
| TotalConversionsRevenue          | Revenue                     | Number   |

## Verification

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name                                   | Displayed Field Name                               | Type     |
| ------------------------------------------------------- | -------------------------------------------------- | -------- |
| Ad                                                      | Strategy Name                                      | Text     |
| AdStatus                                                | _Not Mapped_                                       | Text     |
| AdType                                                  | Ad Strategy Group                                  | Text     |
| Advertiser                                              | Advertiser Name                                    | Text     |
| AdvertiserGroup                                         | Campaign Group                                     | Text     |
| App                                                     | Ad Site Network                                    | Text     |
| Asset                                                   | Exchange Name                                      | Text     |
| AssetCategory                                           | Ad Exchange Group                                  | Text     |
| Campaign                                                | Campaign Name                                      | Text     |
| CampaignEndDate                                         | Campaign End Date                                  | DateTime |
| CampaignStartDate                                       | Campaign Start Date                                | DateTime |
| City                                                    | Engaged Audience City                              | Text     |
| ContentCategory                                         | Media Buy Category                                 | Text     |
| Country                                                 | Engaged Audience Country                           | Text     |
| Creative                                                | Ad Name                                            | Text     |
| CreativeEndDate                                         | _Not Mapped_                                       | Date     |
| CreativeSize                                            | _Not Mapped_                                       | Text     |
| CreativeStartDate                                       | _Not Mapped_                                       | Date     |
| CreativeType                                            | Ad Format                                          | Text     |
| CreativeVersion                                         | Ad Group                                           | Text     |
| Date                                                    | Day Time                                           | Day Time |
| PackageRoadblock                                        | Media Buy Package                                  | Text     |
| PackageRoadblockStrategy                                | _Not Mapped_                                       | Text     |
| PackageRoadblockTotalBookedUnits                        | _Not Mapped_                                       | Text     |
| Placement                                               | Media Buy Name                                     | Text     |
| PlacementCompatibility                                  | _Not Mapped_                                       | Text     |
| PlacementCostStructure                                  | Media Buy Cost Model                               | Text     |
| PlacementEndDate                                        | Media Buy End Date                                 | Date     |
| PlacementSize                                           | Media Buy Size                                     | Text     |
| PlacementStartDate                                      | Media Buy Start Date                               | Date     |
| PlacementStrategy                                       | Media Buy Type                                     | Text     |
| Site                                                    | Site Name                                          | Text     |
| State                                                   | Engaged Audience Region                            | Text     |
| AdId                                                    | Strategy Id                                        | Text     |
| AdvertiserId                                            | Advertiser ID                                      | Text     |
| AssetId                                                 | Exchange Id                                        | Text     |
| CampaignId                                              | Campaign Id                                        | Text     |
| CreativeId                                              | Ad Id                                              | Text     |
| PackageRoadblockId                                      | Media Buy Package Id                               | Text     |
| PlacementId                                             | Media Buy Id                                       | Text     |
| SiteId                                                  | Site Id                                            | Text     |
| ActiveViewCustomMetricMeasurableImpressions             | ActiveViewCustomMetricMeasurableImpressions        | Number   |
| ActiveViewCustomMetricViewableImpressions               | ActiveViewCustomMetricViewableImpressions          | Number   |
| ActiveViewEligibleImpressions                           | ActiveViewEligibleImpressions                      | Number   |
| ActiveViewGroupmMeasurableImpressions                   | ActiveViewGroupmMeasurableImpressions              | Number   |
| ActiveViewGroupmTrvMeasurableImpressions                | ActiveViewGroupmTrvMeasurableImpressions           | Number   |
| ActiveViewGroupmTrvViewableImpressions                  | ActiveViewGroupmTrvViewableImpressions             | Number   |
| ActiveViewGroupmViewableImpressions                     | ActiveViewGroupmViewableImpressions                | Number   |
| ActiveViewImpressionsAudibleAndVisibleAtCompletion      | ActiveViewImpressionsAudibleAndVisibleAtCompletion | Number   |
| ActiveViewImpressionsVisible10Seconds                   | ActiveViewImpressionsVisible10Seconds              | Number   |
| ActiveViewMeasurableImpressions                         | ActiveViewMeasurableImpressions                    | Number   |
| ActiveViewNotMeasurableImpressions                      | ActiveViewNotMeasurableImpressions                 | Number   |
| ActiveViewNotViewableImpressions                        | ActiveViewNotViewableImpressions                   | Number   |
| ActiveViewViewableImpressions                           | ActiveViewViewableImpressions                      | Number   |
| VerificationBlockedImpressions                          | Verification Blocked Impressions                   | Number   |
| VerificationClassifiedImpressions                       | Verification Classified Impressions                | Number   |
| VerificationMeasurableImpressionsForAudio               | Verification Measurable Impr For Audio             | Number   |
| VerificationMeasurableImpressionsForVideoPlayerLocation | Verificatn Meas Impr For Video Plyr Locn           | Number   |
| VerificationMeasurableImpressionsForVideoPlayerSize     | Verificatn Meas Impr For Video Plyr Size           | Number   |
| VerificationPublisherProblems                           | Verification Publisher Problems                    | Number   |
| VerificationReportingProblems                           | Verification Reporting Problems                    | Number   |
| VerificationServingProblems                             | Verification Serving Problems                      | Number   |
| VerificationVerifiableImpressions                       | Verification Verifiable Impressions                | Number   |
| VerificationVideoMutedAtStart                           | Verification Video Muted At Start                  | Number   |
| VerificationVideoPlayerHdSizeImpressions                | Verification Video Player HD Size Impr             | Number   |
| VerificationVideoPlayerLargeSizeImpressions             | Verification Video Playr Large Size Impr           | Number   |
| VerificationVideoPlayerLocationAvgPixelsFromLeft        | _Not Mapped_                                       | Number   |
| VerificationVideoPlayerLocationAvgPixelsFromTop         | _Not Mapped_                                       | Number   |
| VerificationVideoPlayerSizeAvgHeight                    | _Not Mapped_                                       | Number   |
| VerificationVideoPlayerSizeAvgWidth                     | _Not Mapped_                                       | Number   |
| VerificationVideoPlayerSmallSizeImpressions             | Verification Video Playr Small Size Impr           | Number   |
| VerificationWarnings                                    | _Not Mapped_                                       | Number   |
| ActiveViewCustomMetricViewableRate                      | ActiveViewCustomMetricViewableRate                 | Number   |
| ActiveViewImpressionDistributionNotMeasurable           | Idst Std1 Impr Dstr Not Measurable                 | Number   |
| ActiveViewImpressionDistributionNotViewable             | Idst Std1 Impr Distribution Not Viewabl            | Number   |
| ActiveViewImpressionDistributionViewable                | Idst Std1 Impr Distribution Viewable               | Number   |
