Media Delivery
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| currency | Currency | Currency |
| campaign_id | Campaign Id | Text |
| campaign_name | Campaign Name | Text |
| campaign_status | Campaign Status | Text |
| campaign.start_date | Campaign Start Date | DateTime |
| campaign.end_date | Campaign End Date | DateTime |
| ad_network_type | Site Name | Text |
| ad_group_id | Media Buy Id | Text |
| ad_group_name | Media Buy Name | Text |
| ad_id | Ad Id | Text |
| ad_name | Ad Name | Text |
| description_2 | Ad Creative Text | Text |
| Creative Title Name | Ad Creative Title Name | Text |
| display_url | Ad Creative Url | Text |
| final_urls | Ad Creative Click Url | Text |
| type | Ad Format | Text |
| description | Ad Creative Text | Text |
| headline_part_1_or_headlines | Ad Headline | Text |
| headline_part_2 | Ad Headline | Text |
| path1 | Unmapped | Text |
| path2 | Unmapped | Text |
| label | Ad Group | Text |
| campaign_billing_code | Campaign Billing Method | Text |
| campaign_category | Campaign Method | Text |
| campaign_advertiser_id | Advertiser Id | Text |
| campaign_advertiser | Advertiser Name | Text |
| budget | Budgeted Cost Amount | Number |
| impressions | Impressions | Number |
| clicks | Clicks | Number |
| cost_micros | Spend | Number |
| Engagements | Paid Engagements | Number |
| interactions | Interactions | Number |
| Formula | Market Segment ID | Text |
| Formula | Name | Text |
| Formula | Description | Text |
| Formula | Segment Origin Source | Text |
Media Conversion
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| date_id | Date Time | DateTime |
| currency | Currency | Currency |
| campaign_id | Campaign Id | Text |
| campaign_name | Campaign Name | Text |
| campaign_status | Campaign Status | Text |
| campaign.start_date | Campaign Start Date | DateTime |
| campaign.end_date | Campaign End Date | DateTime |
| ad_network_type | Site Name | Text |
| ad_group_id | Media Buy Id | Text |
| ad_group_name | Media Buy Name | Text |
| ad_id | Ad Id | Text |
| ad_name | Ad Name | Text |
| Creative Title Name | Ad Creative Title Name | Text |
| description_2 | Ad Creative Text | Text |
| display_url | Ad Creative Url | Text |
| final_urls | Ad Creative Click Url | Text |
| type | Ad Format | Text |
| description | Ad Creative Text | Text |
| headline_part_1_or_headlines | Ad Headline | Text |
| headline_part_2 | Ad Headline | Text |
| path1 | Unmapped | Text |
| path2 | Unmapped | Text |
| label | Ad Group | Text |
| conversion_action_name | Conversion Tag Name | Text |
| conversion_action_category | Conversion Tag Category | Text |
| campaign_billing_code | Campaign Billing Method | Text |
| campaign_category | Campaign Method | Text |
| campaign_advertiser_id | Advertiser ID | Text |
| campaign_advertiser | Advertiser Name | Text |
| budget | Campaign Budget | Number |
| conversions_value | Revenue | Number |
| view_through_conversions | Post Impression Conversions | Number |
| conversions | Conversions | Number |
| Formula | Market Segment ID | Text |
| Formula | Name | Text |
| Formula | Description | Text |
| Formula | Segment Origin Source | Text |
Keyword Delivery
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| metrics.interactions | Interactions | Number |
| metrics.search_top_impression_share | Search Keyword Rank | Number |
| ad_group_criterion.criterion_id | Ad Keyword Id | Text |
| ad_group_criterion.keyword.text | Name | Text |
| ad_group_criterion.keyword.match_type | Ad Keyword Match Type | Text |
| ad_group_criterion.status | Ad Keyword Status | Text |
| ad_group_criterion.final_urls | Search URL | Text |
| ad_group_criterion.quality_info.creative_quality_score | Quality Score | Text |
| ad_group_criterion.quality_info.post_click_quality_score | Unmapped | Text |
| conversion_action | Conversion Tag Id | Text |
| conversion_action_name | Conversion Tag Name | Text |
| conversion_action_category | Conversion Tag Category | Text |
| conversions_value | Revenue | Number |
| view_through_conversions | Post Impression Conversions | Number |
| conversions | Conversions | Number |