Media Delivery
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| accountId | Advertiser Id | Text |
| campaignId | Campaign Id | Text |
| campaignName | Name | Text |
| campaignTypeName | Campaign Type | Text |
| lineItemId | Media Buy Id | Text |
| lineItemName | Name | Text |
| retailerId | Ad Exchange Id | Text |
| retailerName | Name | Text |
| pageTypeName | Media Buy Format | Text |
| environment | Device Category, Device Type Configuration Id | Text |
| keyword | Name | Text |
| searchTerm | Unmapped | Text |
| searchTermType | Primary Ad Keyword Category | Text |
| keyword+searchTermType | Ad Keyword Id | Text |
| advProductId | Product Id | Text |
| advProductName | Product Name | Text |
| advProductCategory | Primary Product Category | Text |
| brandId | Unmapped | Text |
| brandName | Brand | Text |
| creativeId | Ad Id | Text |
| creativeName | Name | Text |
| creativeTemplateName | Ad Format | Text |
| creativeTypeName | Ad Creative Type | Text |
| purchasedProductId | Unmapped | Text |
| purchasedProductName | Unmapped | Text |
| purchasedProductCategory | Unmapped | Text |
| date | Date | DateTime |
| impressions | Impressions | Number |
| spend | Spend | Number |
| clicks | Clicks | Number |
| videoViews | Video Views | Number |
| videosPlayedTo25 | Video Completions 25 | Number |
| videosPlayedTo50 | Video Completions 50 | Number |
| videosPlayedTo75 | Video Completions 75 | Number |
| videosPlayedTo100 | Video Fully Played | Number |
| videosStarted | Video Plays | Number |
| videoMuted | Video Mutes | Number |
| videoUnmuted | Video Mutes | Number |
| videoResumed | Video Resumes | Number |
| videoPaused | Video Pauses | Number |
| frequency | Frequency | Number |
| uniqueVisitors | Reach | Number |
Media Conversion
note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more
| API Source Field Name | Displayed Field Name | Type |
|---|---|---|
| accountId | Advertiser Id | Text |
| campaignId | Campaign Id | Text |
| campaignName | Name | Text |
| campaignTypeName | Campaign Type | Text |
| lineItemId | Media Buy Id | Text |
| lineItemName | Name | Text |
| retailerId | Ad Exchange Id | Text |
| retailerName | Name | Text |
| pageTypeName | Media Buy Format | Text |
| environment | Device Category, Device Type Configuration Id | Text |
| keyword | Name | Text |
| searchTerm | Unmapped | DateTime |
| searchTermType | Primary Ad Keyword Category | DateTime |
| keyword+searchTermType | Ad Keyword Id | Text |
| advProductId | Product Id | Text |
| advProductName | Product Name | Text |
| advProductCategory | Primary Product Category | Text |
| brandId | Unmapped | Text |
| brandName | Brand | Text |
| creativeId | Ad Id | Text |
| creativeName | Name | Text |
| creativeTemplateName | Ad Format | Text |
| creativeTypeName | Ad Creative Type | Text |
| purchasedProductId | Unmapped | Text |
| purchasedProductName | Unmapped | Text |
| purchasedProductCategory | Unmapped | Text |
| date | Date | Text |
| attributedSales | Revenue | Number |
| attributedUnits | Conversions | Number |
| attributedOrders | Total Transactions | Number |
| assistedSales | Unmapped | Number |
| assistedUnits | Assists Conversions | Number |