---
schema_version: "1"
id: 0942dd7147df792fdb32a218555e491d9557701acb76af0e74768c1c11288060
title: Field Mapping for Criteo Retail
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/criteoretailmi/c360-criteoretailmi-fieldmapping.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-criteoretailmi-fieldmapping.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 36eb5c176e118436b002177d360adb9a930ecfc7fa16a4c0cae32f8ad3ce6537
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# Field Mapping for Criteo Retail

## Media Delivery

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name    | Displayed Field Name                          | Type     |
| ------------------------ | --------------------------------------------- | -------- |
| accountId                | Advertiser Id                                 | Text     |
| campaignId               | Campaign Id                                   | Text     |
| campaignName             | Name                                          | Text     |
| campaignTypeName         | Campaign Type                                 | Text     |
| lineItemId               | Media Buy Id                                  | Text     |
| lineItemName             | Name                                          | Text     |
| retailerId               | Ad Exchange Id                                | Text     |
| retailerName             | Name                                          | Text     |
| pageTypeName             | Media Buy Format                              | Text     |
| environment              | Device Category, Device Type Configuration Id | Text     |
| keyword                  | Name                                          | Text     |
| searchTerm               | Unmapped                                      | Text     |
| searchTermType           | Primary Ad Keyword Category                   | Text     |
| keyword+searchTermType   | Ad Keyword Id                                 | Text     |
| advProductId             | Product Id                                    | Text     |
| advProductName           | Product Name                                  | Text     |
| advProductCategory       | Primary Product Category                      | Text     |
| brandId                  | Unmapped                                      | Text     |
| brandName                | Brand                                         | Text     |
| creativeId               | Ad Id                                         | Text     |
| creativeName             | Name                                          | Text     |
| creativeTemplateName     | Ad Format                                     | Text     |
| creativeTypeName         | Ad Creative Type                              | Text     |
| purchasedProductId       | Unmapped                                      | Text     |
| purchasedProductName     | Unmapped                                      | Text     |
| purchasedProductCategory | Unmapped                                      | Text     |
| date                     | Date                                          | DateTime |
| impressions              | Impressions                                   | Number   |
| spend                    | Spend                                         | Number   |
| clicks                   | Clicks                                        | Number   |
| videoViews               | Video Views                                   | Number   |
| videosPlayedTo25         | Video Completions 25                          | Number   |
| videosPlayedTo50         | Video Completions 50                          | Number   |
| videosPlayedTo75         | Video Completions 75                          | Number   |
| videosPlayedTo100        | Video Fully Played                            | Number   |
| videosStarted            | Video Plays                                   | Number   |
| videoMuted               | Video Mutes                                   | Number   |
| videoUnmuted             | Video Mutes                                   | Number   |
| videoResumed             | Video Resumes                                 | Number   |
| videoPaused              | Video Pauses                                  | Number   |
| frequency                | Frequency                                     | Number   |
| uniqueVisitors           | Reach                                         | Number   |

## Media Conversion

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name    | Displayed Field Name                          | Type     |
| ------------------------ | --------------------------------------------- | -------- |
| accountId                | Advertiser Id                                 | Text     |
| campaignId               | Campaign Id                                   | Text     |
| campaignName             | Name                                          | Text     |
| campaignTypeName         | Campaign Type                                 | Text     |
| lineItemId               | Media Buy Id                                  | Text     |
| lineItemName             | Name                                          | Text     |
| retailerId               | Ad Exchange Id                                | Text     |
| retailerName             | Name                                          | Text     |
| pageTypeName             | Media Buy Format                              | Text     |
| environment              | Device Category, Device Type Configuration Id | Text     |
| keyword                  | Name                                          | Text     |
| searchTerm               | Unmapped                                      | DateTime |
| searchTermType           | Primary Ad Keyword Category                   | DateTime |
| keyword+searchTermType   | Ad Keyword Id                                 | Text     |
| advProductId             | Product Id                                    | Text     |
| advProductName           | Product Name                                  | Text     |
| advProductCategory       | Primary Product Category                      | Text     |
| brandId                  | Unmapped                                      | Text     |
| brandName                | Brand                                         | Text     |
| creativeId               | Ad Id                                         | Text     |
| creativeName             | Name                                          | Text     |
| creativeTemplateName     | Ad Format                                     | Text     |
| creativeTypeName         | Ad Creative Type                              | Text     |
| purchasedProductId       | Unmapped                                      | Text     |
| purchasedProductName     | Unmapped                                      | Text     |
| purchasedProductCategory | Unmapped                                      | Text     |
| date                     | Date                                          | Text     |
| attributedSales          | Revenue                                       | Number   |
| attributedUnits          | Conversions                                   | Number   |
| attributedOrders         | Total Transactions                            | Number   |
| assistedSales            | Unmapped                                      | Number   |
| assistedUnits            | Assists Conversions                           | Number   |