Use this reference guide to understand which Google Analytics 4 (GA4) events Data 360 can track. Additionally, see what Data 360 schema events and Data Model Object (DMOs) each GA4 events maps to.
GA4 Event to Data 360 Schema Mapping
This table helps you understand where to search for GA4 data in Data 360. For example, to see how "add_to_cart" data is ingested, check for shoppingCart object in Data 360.
NOTES: Web SDK setup done via the GA4 option can only track events (recommended and automatically collected) that are pushed to Google Tag Manager’s (GTM) data layer. Events that GA4 automatically collected aren’t pushed to the GTM data layer, meaning they can’t be tracked in Data 360.
| GA4 Event Category | GA4 Event | Data 360 Schema Event |
|---|---|---|
| <ul><li>Recommended events</li><li>All cases</li></ul> | <ul><li>purchase</li><li>refund</li></ul> | <ul><li>productOrder</li><li>salesOrderProduct</li></ul> |
| <ul><li>Recommended events</li><li>All cases</li></ul> | <ul><li>share</li></ul> | <ul><li>socialMessage</li></ul> |
| <ul><li>Recommended events</li><li>All cases</li></ul> | <ul><li>sign_up</li><li>login</li></ul> | <ul><li>website</li><li>websiteItem</li></ul> |
| <ul><li>Recommended events</li><li>Sales</li></ul> | <ul><li>add_to_cart</li><li>remove_from_cart</li><li>view_cart</li></ul> | <ul><li>shoppingCart</li><li>shoppingCartProduct</li></ul> |
| <ul><li>Recommended events</li><li>Sales</li></ul> | <ul><li>add_payment_info</li><li>add_shipping_info</li><li>begin_checkout</li></ul> | <ul><li>productOrder</li><li>salesOrderProduct</li></ul> |
| <ul><li>Recommended events</li><li>Sales</li></ul> | <ul><li>view_promotion</li><li>select_promotion</li></ul> | <ul><li>promotion</li><li>promotionItem</li></ul> |
| <ul><li>Recommended events</li><li>Sales</li></ul> | <ul><li>view_item</li><li>view_item_list</li><li>select_item</li></ul> | <ul><li>website</li><li>websiteItem</li></ul> |
| <ul><li>Automatically collected events</li></ul> | <ul><li>click file_download</li><li>form_start</li><li>form_submit</li><li>page_view</li><li>scroll</li><li>user_engagement</li></ul> | <ul><li>website</li><li>websiteItem</li></ul> |
| <ul><li>Automatically collected events</li></ul> | <ul><li>search</li><li>view_search_results</li></ul> | <ul><li>websearch</li></ul> |
| <ul><li>Automatically collected events</li></ul> | <ul><li>video_complete</li><li>video_progress</li><li>video_start</li></ul> | <ul><li>media</li></ul> |
Auto-Created Data Streams and DMO Mapping
Use this reference table to see what GA4 events and DMOs you can find on the Data Stream mapping page.
| Data Stream (type) | Event Name | Data Model Object |
|---|---|---|
| Identity | n/a | <ul><li>Individual</li><li>Contact Point Phone</li><li>Contact Point Email</li><li>Contact Point Address</li></ul> |
| partyIdentification | n/a | Party Identification |
| Behavioral Events | consentLog | No mapping |
| Behavioral Events | shoppingWishlist | Shopping Wishlist Engagement |
| Behavioral Events | shoppingWishlistItem | Shopping Wishlist Item Engagement |
| Behavioral Events | shoppingCart | Shopping Cart Engagement |
| Behavioral Events | shoppingCartProduct | Shopping Cart Product Engagement |
| Behavioral Events | productOrder | Product Order Engagement |
| Behavioral Events | salesOrderProduct | Sales Order Product Engagement |
| Behavioral Events | promotion | Promotion Engagement |
| Behavioral Events | promotionItem | Promotion Item Engagement |
| Behavioral Events | lead | Lead Engagement |
| Behavioral Events | socialMessage | Social Message Engagement |
| Behavioral Events | website | Website Engagement |
| Behavioral Events | websiteItem | Website Item Engagement |
| Behavioral Events | websearch | Web Search Engagement |
| Behavioral Events | media | No mapping |