---
schema_version: "1"
id: 5923f872eada0559fd7de5551ec99fa60595a3267f1eec69919aa16c706ce417
title: Google Analytics 4 Events and Mapping in Data 360
collection: developer
version: current
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canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-web-connector-ga4-events-mapping.html
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content_type: documentation
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products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# Google Analytics 4 Events and Mapping in Data 360

Use this reference guide to understand which Google Analytics 4 (GA4) events Data 360 can track. Additionally, see what Data 360 schema events and Data Model Object (DMOs) each GA4 events maps to.

## GA4 Event to Data 360 Schema Mapping

This table helps you understand where to search for GA4 data in Data 360. For example, to see how "add\_to\_cart" data is ingested, check for shoppingCart object in Data 360.

**NOTES:** Web SDK setup done via the GA4 option can only track events ([recommended](https://support.google.com/analytics/answer/9267735) and [automatically collected](https://support.google.com/analytics/answer/9234069)) that are pushed to Google Tag Manager’s (GTM) [data layer](https://developers.google.com/tag-platform/tag-manager/datalayer).  Events that GA4 automatically collected aren’t pushed to the GTM data layer, meaning they can’t be tracked in Data 360\. 

| GA4 Event Category | GA4 Event | Data 360 Schema Event |
| :----| :---- | :----|
| <ul><li>Recommended events</li><li>All cases</li></ul> | <ul><li>purchase</li><li>refund</li></ul> | <ul><li>productOrder</li><li>salesOrderProduct</li></ul> |
| <ul><li>Recommended events</li><li>All cases</li></ul> | <ul><li>share</li></ul> | <ul><li>socialMessage</li></ul> |
| <ul><li>Recommended events</li><li>All cases</li></ul> | <ul><li>sign\_up</li><li>login</li></ul> | <ul><li>website</li><li>websiteItem</li></ul> |
| <ul><li>Recommended events</li><li>Sales</li></ul> | <ul><li>add\_to\_cart</li><li>remove\_from\_cart</li><li>view\_cart</li></ul> | <ul><li>shoppingCart</li><li>shoppingCartProduct</li></ul> |
| <ul><li>Recommended events</li><li>Sales</li></ul> | <ul><li>add\_payment\_info</li><li>add\_shipping\_info</li><li>begin\_checkout</li></ul> | <ul><li>productOrder</li><li>salesOrderProduct</li></ul> |
| <ul><li>Recommended events</li><li>Sales</li></ul> | <ul><li>view\_promotion</li><li>select\_promotion</li></ul> | <ul><li>promotion</li><li>promotionItem</li></ul> |
| <ul><li>Recommended events</li><li>Sales</li></ul> | <ul><li>view\_item</li><li>view\_item\_list</li><li>select\_item</li></ul> | <ul><li>website</li><li>websiteItem</li></ul> |
| <ul><li>Automatically collected events</li></ul> | <ul><li>click file\_download</li><li>form\_start</li><li>form\_submit</li><li>page\_view</li><li>scroll</li><li>user\_engagement</li></ul> | <ul><li>website</li><li>websiteItem</li></ul> |
| <ul><li>Automatically collected events</li></ul> | <ul><li>search</li><li>view\_search\_results</li></ul> | <ul><li>websearch</li></ul> |
| <ul><li>Automatically collected events</li></ul> | <ul><li>video\_complete</li><li>video\_progress</li><li>video\_start</li></ul> | <ul><li>media</li></ul> |

## Auto-Created Data Streams and DMO Mapping

Use this reference table to see what GA4 events and DMOs you can find on the Data Stream mapping page.

| Data Stream (type) | Event Name | Data Model Object |
| :---- | :---- | :---- |
| Identity | n/a | <ul><li>Individual</li><li>Contact Point Phone</li><li>Contact Point Email</li><li>Contact Point Address</li></ul> |
| partyIdentification | n/a | Party Identification |
| Behavioral Events | consentLog | No mapping |
| Behavioral Events | shoppingWishlist | Shopping Wishlist Engagement |
| Behavioral Events | shoppingWishlistItem | Shopping Wishlist Item Engagement |
| Behavioral Events | shoppingCart | Shopping Cart Engagement |
| Behavioral Events | shoppingCartProduct | Shopping Cart Product Engagement |
| Behavioral Events | productOrder | Product Order Engagement |
| Behavioral Events | salesOrderProduct | Sales Order Product Engagement |
| Behavioral Events | promotion | Promotion Engagement |
| Behavioral Events | promotionItem | Promotion Item Engagement |
| Behavioral Events | lead | Lead Engagement |
| Behavioral Events | socialMessage | Social Message Engagement |
| Behavioral Events | website | Website Engagement |
| Behavioral Events | websiteItem | Website Item Engagement |
| Behavioral Events | websearch | Web Search Engagement |
| Behavioral Events | media | No mapping |