Amazon DSP Field Mappings

Media Delivery

note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more

API Source Field Name Displayed Field Name Type
Advertiser Advertiser Name Text
AdvertiserID Advertiser Id Text
City Targeted Segment Location Text
Country Targeted Segment Location Text
Creative Ad Name Text
CreativeID Ad Id Text
DMA Code Targeted Segment Location Text
DMA Name Unmapped Text
ExternalLineItemID Media Buy Category Text
ExternalOrderID Campaign Group Text
LineItem Media Buy Name Text
LineItemBudget Media Buy Budget Number
LineItemEndDate Media Buy End Date Date
LineItemID Media Buy Key Text
LineItemStartDate Media Buy Start Date Date
OrderBudget Campaign Budget Number
OrderCurrency Currency Text
OrderEndDate Campaign End Date DateTime
OrderID Campaign Key Text
OrderName Campaign Name Text
OrderStartDate Campaign Start Date DateTime
PostalCode (empty) Text
Region Targeted Segment Location Text
Size Unmapped Text
TimeZone// Unmapped Text
date_id Date Time DateTime
3pFee-Automotive(absorbed) Unmapped Number
3pFee-CPM_1 Unmapped Number

Media Conversion

note: Unmapped fields can be manually assigned by selecting Custom in the Mapping section. Learn more

API Source Field Name Displayed Field Name Type
AdvertiserID_CONV Advertiser Name Text
Advertiser_CONV Advertiser Id Text
City_CONV Targeted Segment Location Text
Conversion Tag Name Conversion Tag Name Text
Country_CONV Targeted Segment Location Text
CreativeID_CONV Ad Id Text
Creative_CONV Ad Name Text
DMA Code_CONV Targeted Segment Location Text
DMA Name_CONV Unmapped Text
ExternalLineItemID_CONV Media Buy Category Text
ExternalOrderID_CONV Campaign Group Text
LineItemBudget_CONV Media Buy Budget Number
LineItemEndDate_CONV Media Buy End Date Date
LineItemID_CONV Media Buy Id Text
LineItemStartDate_CONV Media Buy Start Date Date
LineItem_CONV Media Buy Name Text
OrderBudget_CONV Campaign Budget Number
OrderCurrency_CONV Currency Text
OrderEndDate_CONV Campaign End Date DateTime
OrderID_CONV Campaign Id Text
OrderName_CONV Campaign Name Text
OrderStartDate_CONV Campaign Start Date DateTime
PostalCode_CONV Unmapped Text
Region_CONV Targeted Segment Location Text
Size_CONV** Unmapped Text
TimeZone_CONV Unmapped DateTime
date_id_CONV Date Time DateTime
Post Click Conversions Post Click Conversions Number
Post Impression Conversions Post Impression Conversions Number
Total Conversions Conversions Number
Revenue Revenue Number
unitsSold Unmapped Number
NewtoBrandProductSales Unmapped Number