---
schema_version: "1"
id: daaaf6f53b68bdb4400c4f6352155d825c32d3749121eb0ddc4d564965c75369
title: Amazon DSP Field Mappings
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/amazondspemi/c360-a-amazondspemi-fieldmapping.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-amazondspemi-fieldmapping.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: afd04473b8acab17e7d7623f672e35c751bc5c9345f54a8875b1220aaf1aea86
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# Amazon DSP Field Mappings

## Media Delivery

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name      | Displayed Field Name      | Type     |
| -------------------------- | ------------------------- | -------- |
| Advertiser                 | Advertiser Name           | Text     |
| AdvertiserID               | Advertiser Id             | Text     |
| City                       | Targeted Segment Location | Text     |
| Country                    | Targeted Segment Location | Text     |
| Creative                   | Ad Name                   | Text     |
| CreativeID                 | Ad Id                     | Text     |
| DMA Code                   | Targeted Segment Location | Text     |
| DMA Name                   | _Unmapped_                | Text     |
| ExternalLineItemID         | Media Buy Category        | Text     |
| ExternalOrderID            | Campaign Group            | Text     |
| LineItem                   | Media Buy Name            | Text     |
| LineItemBudget             | Media Buy Budget          | Number   |
| LineItemEndDate            | Media Buy End Date        | Date     |
| LineItemID                 | Media Buy Key             | Text     |
| LineItemStartDate          | Media Buy Start Date      | Date     |
| OrderBudget                | Campaign Budget           | Number   |
| OrderCurrency              | Currency                  | Text     |
| OrderEndDate               | Campaign End Date         | DateTime |
| OrderID                    | Campaign Key              | Text     |
| OrderName                  | Campaign Name             | Text     |
| OrderStartDate             | Campaign Start Date       | DateTime |
| PostalCode                 | _(empty)_                 | Text     |
| Region                     | Targeted Segment Location | Text     |
| Size                       | _Unmapped_                | Text     |
| TimeZone//                 | _Unmapped_                | Text     |
| date_id                    | Date Time                 | DateTime |
| 3pFee-Automotive(absorbed) | _Unmapped_                | Number   |
| 3pFee-CPM_1                | _Unmapped_                | Number   |

---

## Media Conversion

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name       | Displayed Field Name        | Type     |
| --------------------------- | --------------------------- | -------- |
| AdvertiserID_CONV           | Advertiser Name             | Text     |
| Advertiser_CONV             | Advertiser Id               | Text     |
| City_CONV                   | Targeted Segment Location   | Text     |
| Conversion Tag Name         | Conversion Tag Name         | Text     |
| Country_CONV                | Targeted Segment Location   | Text     |
| CreativeID_CONV             | Ad Id                       | Text     |
| Creative_CONV               | Ad Name                     | Text     |
| DMA Code_CONV               | Targeted Segment Location   | Text     |
| DMA Name_CONV               | _Unmapped_                  | Text     |
| ExternalLineItemID_CONV     | Media Buy Category          | Text     |
| ExternalOrderID_CONV        | Campaign Group              | Text     |
| LineItemBudget_CONV         | Media Buy Budget            | Number   |
| LineItemEndDate_CONV        | Media Buy End Date          | Date     |
| LineItemID_CONV             | Media Buy Id                | Text     |
| LineItemStartDate_CONV      | Media Buy Start Date        | Date     |
| LineItem_CONV               | Media Buy Name              | Text     |
| OrderBudget_CONV            | Campaign Budget             | Number   |
| OrderCurrency_CONV          | Currency                    | Text     |
| OrderEndDate_CONV           | Campaign End Date           | DateTime |
| OrderID_CONV                | Campaign Id                 | Text     |
| OrderName_CONV              | Campaign Name               | Text     |
| OrderStartDate_CONV         | Campaign Start Date         | DateTime |
| PostalCode_CONV             | _Unmapped_                  | Text     |
| Region_CONV                 | Targeted Segment Location   | Text     |
| Size_CONV\*\*               | _Unmapped_                  | Text     |
| TimeZone_CONV               | _Unmapped_                  | DateTime |
| date_id_CONV                | Date Time                   | DateTime |
| Post Click Conversions      | Post Click Conversions      | Number   |
| Post Impression Conversions | Post Impression Conversions | Number   |
| Total Conversions           | Conversions                 | Number   |
| Revenue                     | Revenue                     | Number   |
| unitsSold                   | _Unmapped_                  | Number   |
| NewtoBrandProductSales      | _Unmapped_                  | Number   |